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I’m Ready! Episode 3, Interview Series Featuring Donna McPherson: The “Build It And They Will Come” Trap

People don’t get much more “real” than Donna McPherson! Seriously, she’s even written a book about it: “The Price of Fake is Real.”  When I first spoke with Donna and she shared her views on what is going on with entrepreneurs who learn how to make some money but still seem to all be broke, all I could do was yell, “YES! More of THAT!!!!”




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