Category: Branding

business woman sitting at her desk with a computer and the blog title Market Positioning and Your Marketing Plan
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Market Positioning and Your Marketing Plan

There is no wrong answer when it comes to which market position you choose. You can choose to be a low cost leader, and you can choose to be an exclusive, high-end, luxury brand. Neither are wrong, as long as you do it on purpose.

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Blog Header Image for Conquer Your Business blog post Effective Market Positioning Strategy, two women pictured who are working on a business deal
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Effective Market Positioning Strategy

All of the pieces of your marketing must come together in a cohesive way that creates predictability for your ideal client so that their decision to work with you is less risky to them. Your overall brand should let people feel confident that their decision to work with you is the right, safe, good decision that they want it to be.

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Blog header image with a business woman and the title The Risks of Branding Your Business by Default
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The Risks of Branding Your Business by Default

If you are not creating your company’s brand intentionally, it is happening by default. Unfortunately, I see this far too frequently when I work with business owners. In this article we are going to discuss what makes up your business brand, how having a cohesive brand helps your business, and how to build an intentional brand of your own.

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Blog header image, two women looking at a smart board, Creating Brand Consistency for Your Business
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Creating Brand Consistency In Your Business

Consistency is another thing that actually creates an in-demand brand. I am not talking about consistency in terms of what you do regularly, like consistently posting on social media. In this context I am talking about ensuring that all of the pieces of your brand are consistent so that the feeling you want to create with your brand is exhibited no matter how somebody is interacting with you.

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Photo with a man at a computer and the blog title five strategies to grow and scale your business
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Five Strategies to Grow and Scale Your Business

There is a book by Goldsmith Marshall titled What Got You Here Won’t Get You There that has been going through my head lately. I have been thinking about this book recently because this same concept applies to business owners. When you relate it to growing and scaling your business, and reaching your next-level goals, you realize that this idea of adjusting and tweaking your behavior and strategies should be front of mind all the time.

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Blog header image with person at computer with graphics and title Incorporating Psychographics in your marketing
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Incorporating Psychographics In Marketing

When creating your client avatar, what are the psychographics involved with the people that you want to help? For example, one of the leading psychographics – or personality traits – of my clients is that they are driven. They want to create a scalable business, and they are not someone who is just trying to do a small side-project.

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Photo of woman holding a mobile phone, and the blog title Creating Brand Messaging That Attracts
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Creating Brand Messaging that Attracts

In today’s noisy marketplace, it is more important than ever to create brand messaging that breaks through that noise and attracts your ideal client. This does not just apply to your website or your emails, but everywhere that you are creating messaging – social media, presentations you are giving, one-on-one conversations with people.

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