Whether you are a solopreneur or manage a large team, your role is to make decisions to move your business forward. While it can be daunting, if not downright terrifying, to make some of the decisions you have to make, if you do not make them, your business will not go anywhere.
While we can’t control everything that happens, we can certainly control how we respond to it. As business owners, we can have more control over our reality than someone with a job. And regardless of what is going on, you have absolute control over what you create.
After you inventory those categories, the next step is to create an action plan for the parts holding you back. Know that scaling your business requires all of these departments pointed in the same direction, working with each other instead of against each other. That is why when one category lags, it is crucial to fix it so your business can move forward.
If you combine these two things, the idea that complexity happens without intentionally preventing it and the challenges of getting yourself out of the way for the growth you want as a business owner, this question of “What if it were easy?” can become a helpful planning tool, not just a moment of reflection.
This is the most challenging, scariest work. You can hire someone to help you with business plans, branding, websites, content creation, or sales expertise. And you can hire someone to help you with this mindset. But when it comes down to it, only you can do the mindset work, the self-reflection, and be willing to shed old labels that no longer serve you.
As we are nearing the end of 2023, we’re going deep into our plans for 2024. If you want to know what it will take to succeed as a leader in 2024 as a business owner in 2024. It will be those people who can figure out how to connect as a human first, on a larger, deeper scale.
If you reach a plateau in your business or are not getting the results that you want, doing a review of where you are being delusional about your business, and/or where you might be lying to yourself, either consciously or subconsciously, can help you break through and achieve the success you are working toward.
In my corporate job we used to say, “the problem is never the problem” which means that the problem you feel is not the problem you actually have. If the only thing that you are measuring in your business is revenue, you’re going to have a hard time breaking through, because most of the time the problem you feel is not the problem you have.
Anything that happens in your business that is predictable and repeatable is a process. Whether you realize it or not, your business likely has processes in place already, even if you do not realize what they are. Whether it’s paying bills, posting your online content, preparing and sending a newsletter, invoicing clients, or doing the actual work that you do with clients, or any of the million other things you do in your business, you have a process for how that happens.
Waiting means not doing something and coming up with extremely logical reasons for doing so. It is sneaky because we have ourselves convinced we’re doing the right thing by not taking the new action, compared to procrastination which we know is going to cause us problems Waiting is harmful to us and our businesses because when we wait to solve problems, we are just prolonging our suffering.
