Marketing Doesn’t Make You Money

Marketing is a big job that involves a lot of tasks that can keep a business owner busy. For most people, this busy work is their default comfort zone, but are these tasks helping your bottom line?
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Marketing Doesn’t Make You Money

Learn how to start making money with your marketing. This article has proven effective for people who are looking for a way to get started in their marketing efforts. Marketing is a big job that involves a lot of tasks that keep a business owner busy. The work is creative and fun, and sometimes even a little sexy, especially when it does what it’s designed to: gain positive attention. For most people, marketing tasks are within their default comfort zone.

Often, we fall into the assumption that if we show up in a warm environment and we’re nice to people, we can be lulled into expecting the right client to approach and just give us the sale. But while you’re trying to be “nice” and not push someone toward a sale, they’re also trying to be “nice” and not bother you… and then nothing changes. 

Your marketing isn’t what makes you money.

Here is some expert advice on how to start making money with your marketing. Take it from someone with an MBA in Marketing — you can have a perfect marketing plan, but if you aren’t able to close a sale, it doesn’t matter for your business. You’ve got to reframe your networking conversations away from being marketing-focused and more toward being sales-focused. To do this, you have to reframe what “nice” is.

Following up with a potential client over and over isn’t a creative task, and crafting a pitch to get past the minions that guard your ideal prospect isn’t even a little sexy. But sales, like marketing, can also be a “nice” thing to do!

If your client has a problem and you have the solution, wouldn’t the nice thing to do be to provide them with the answer they’re looking for? Because really, sales is about problem-solving for your client. Your pitch is all about you and your business but SALES is about your client and their needs. You don’t need to be an expert in marketing, sales or anything related to sales, to start making money. It’s a hot topic and you’ll find everything you need to know here. From how to write a press release, to how to set up your website, or how to create a sales funnel.

And look — I get that sales can be scary. It can bring up all kinds of personal and professional anxieties. You’re worried about being a pushy salesperson and being manipulative, but that’s not going to happen, because you’re not pushy and manipulative. 

The other big thing stopping you is fear of rejection, right? You’re probably worried about not “closing the deal”. But then because of this, you stop yourself from even trying, and you end up creating an environment where you’re inherently rejected because you’re afraid of someone else rejecting you and you never ask for the sale.

Remember, though, that your client is just as afraid of “no” as you are. Think of the times you actually hear the word “no” in a sales conversation. Pretty rare, right? Someone will say, “I’ll think about it” or ask for more information so they can avoid saying “no” — because that word makes them just as uncomfortable as it makes you. You don’t want to hear it, and they don’t want to say it. Start making money with your marketing immediately by following these tips. Learn how to overcome “no” and take your first steps to becoming a successful salesperson.

So to really conquer your sales, you need to smash this fear of “no”, you need to stop worrying about whether you’re bothering people or being judged and start learning how to embrace sales as a key part of your service to others

Need help getting started? Contact Erin for a consultation to turn your marketing conversations into sales ones.

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Erin Marcus

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Erin Marcus is an author, speaker and communications specialist helping organizations to “Conquer the Conversation,” and creating improvement in sales, customer service and team dynamics. To bring Erin to your event or business:

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