Where Breakthroughs Really Come From

Nothing is more frustrating than spending hours on your business just to feel stagnant. But if you’re struggling to see the growth that you want for your business, it might be time to take a look at your mindset. The biggest breakthroughs I’ve seen in business happen because of a mindset shift – not because of an action shift.
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Where Breakthroughs Really Come From

Nothing is more frustrating than spending hours on your business just to feel stagnant. I hear entrepreneurs say all the time I’m doing all the right work. So why isn’t it working? All while feeling overwhelmed by their to-do lists. 

But if you’re struggling to see the growth that you want for your business, it might be time to take a look at your mindset. Because your actions (and all that work you’re doing) are a reflection of your beliefs. And if you want to experience real transformation and growth, you must do the hard work of changing your mindset. 

The biggest breakthroughs I’ve seen in business happen because of a mindset shift – not because of an action shift. 

If you’re skeptical of this, stick with me here. I know it’s easier to blame actions for a lack of growth. After all, actions are easier to change. But the most successful entrepreneurs know this to be true: it’s not you against your competition. It’s you against your own mind. 

Once you understand how your mind works, you’ll be able to overcome the fears and limiting beliefs holding you back. 

Your brain is hardwired to take the safest path possible. 

It wants you to blend in and avoid risk and vulnerability at all costs. But in business, the safest path is not the one that leads you to your goals. The safest path is the one that keeps you stuck exactly where you are right now.

It’s your job as an entrepreneur to understand this about your brain and to find ways to overcome the tendency to play it safe. 

Mindset work is ongoing. It’s not one and done. 

The other common trap I see entrepreneurs fall into is doing the mindset work once and then moving on. But that’s not how your brain works. 

You can’t eat a salad once and consider yourself healthy for life. You also can’t work on your mindset once and consider yourself free of limiting beliefs for good. Your brain will find ways to sneak in new (and oftentimes stronger) beliefs that limit you in new ways. 

So it’s important that you build a routine of self-reflection. Slowing down to reassess your mindset is crucial for the continual growth of your business. 

It’s time to change your environment. 

If you want to detox your mind of limiting beliefs, you have to approach the process like any kind of detox and change your environment. 

The best way to do this is to look for every opportunity to immerse yourself in new thoughts. Change the books you read, the podcasts you listen to, and the conversations you have. Become more aware of how you talk about yourself and your business.

Mindset work is hard work.

But it’s some of the most fundamental work that you must do as an entrepreneur. Taking risks and being vulnerable will never be easy. But it can feel easier once you understand your brain on a deeper level. 

At the end of the day, you have to ask yourself this: Do I put as much effort into the mindset I need to have as I do into the work I need to accomplish?

If not, it might be time for a change.

Spread the word

Erin Marcus

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Erin Marcus is an author, speaker and communications specialist helping organizations to “Conquer the Conversation,” and creating improvement in sales, customer service and team dynamics. To bring Erin to your event or business:

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