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Outlining your niche and client avatar to include who you do not serve is a win-win. It's a win for your prospect to know that you are not the best fit for them, and even better if you can refer them to someone who is the best fit. It is a win for you because it will improve your life and help your business grow faster when you focus on exactly who you serve.

Communicating with intent means you understand that all communication has only one goal: invite people to take one more step with you. You cannot jump the steps and go instantly from them having awareness that your business exists to pitching them to buy your widget. When you combine connecting as a human with communicating with intention, everything starts to come together.

As we are nearing the end of 2023, we're going deep into our plans for 2024. If you want to know what it will take to succeed as a leader in 2024 as a business owner in 2024. It will be those people who can figure out how to connect as a human first, on a larger, deeper scale.

Business owners often face challenges because they don't think big enough. They feel passion for what they want to do burning inside them. They have a dream of the business they would like to own. But what they are doing will not get them there because they are playing too small.

The bottom line is to embrace your authenticity and apply it to everything you do. If you see something that you're inspired by, slow down and ask yourself, what does that mean to you? Why are you drawn to it? How would you apply it? How would you recommend using it and then move forward with how you talk about the content of that topic with that additional information and insight?

I've seen people in certain professions worried about AI replacing them, especially in writing and marketing. AI cannot replace humans. It cannot replace what you do for a living if you are in those fields. That's a scarcity and fear mentality and will not serve you in any way. AI is a tool that can help you - a human - do more. If you remove all of the "humanness" from the things that you are having AI do for you, it will not give you the best results.