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Growing, Leveraging, and Scaling Your Business

The wrong strategy for growing your business wastes precious time and capital. Relying on trendy tactics and methods that you are not ready to use will leave you feeling stuck—spinning your wheels and questioning why you started this endeavor in the first place.

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How Do You Measure Success in Your Business?

I often advise business owners to watch a few episodes of Shark Tank and listen to the questions the sharks ask. They love a good story behind the business; you can see their emotional attachment to a compelling story. Still, the deal always comes down to the numbers, no matter how outstanding the entrepreneur might be.

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Business Outlook 2024

While we can't control everything that happens, we can certainly control how we respond to it. As business owners, we can have more control over our reality than someone with a job. And regardless of what is going on, you have absolute control over what you create.

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Finding the Anchor Weighing Down Your Business

After you inventory those categories, the next step is to create an action plan for the parts holding you back. Know that scaling your business requires all of these departments pointed in the same direction, working with each other instead of against each other. That is why when one category lags, it is crucial to fix it so your business can move forward.

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Successful woman with the blog title: What If Growing a Successful Business Was Easy?

What If Growing a Successful Business Was Easy?

If you combine these two things, the idea that complexity happens without intentionally preventing it and the challenges of getting yourself out of the way for the growth you want as a business owner, this question of “What if it were easy?” can become a helpful planning tool, not just a moment of reflection.

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Image of a woman handing someone a business card, and the blog title Tips for Successful Referral Marketing In Your Business for the Conquer Your Business blog by Erin Marcus

Tips for Successful Referral Marketing In Your Business

Paint a detailed picture of the precise problems they face and how your business solves those issues. When people in your sphere come across someone fitting that description, you want your solution to jump to mind quickly. The more you can clarify and visualize this, the higher the quality of referrals you will receive.

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