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Woman and a man conducting business, with the title Why Your Business Needs a Client Acquisition System for Conquer Your Business blog

Why Your Business Needs a Client Acquisition System

While most businesses understand the need for systems in areas like accounting or client fulfillment, having a client acquisition system is something that is often overlooked, even by my high-level seven-figure clients. However, client acquisition systems are essential for sustainable business growth.

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Blog header image with a photo of a woman working at a computer and the title Intentional Lead Gen Turns Leads Into Clients

Intentional Lead Gen Turns Leads into Clients

Intentional lead generation is the piece that I see that is missing for so many businesses. A systemized approach to lead generation can solve most or all of the problems I mentioned above: not finding the right people, getting stuck in reaction mode, running out of time, and experiencing sales peaks and valleys.

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Photo showing people at a networking meeting and the blog title Networking Best Practices of 7-Figure Business Owners

Networking Best Practices of 7-Figure Business Owners

Networking can be one of the key components of how you move people over the bridge from your marketing efforts into sales conversations. Having a strong network of people who will send you referrals, and people who will support you, is one of the things that turns that bridge into a shortcut.

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Successful business woman speaking on the phone, blog header image for Creating Your Business Lead Generation System

Creating Your Business Lead Generation System

Marketing consists of all of the things that you do to create awareness of your business. Sales is the mutually agreed upon conversation that you engage in when you discuss exchanging services for money. That makes intentional lead generation the activities that move people from engaging with your marketing to having sales conversations about working with you. Without intentional lead generation, there is a gap in the client journey, and that gap unfortunately often results in a gap in a business’s cash flow.

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Woman in a business suit thinking, with the blog title Lies We Tell Ourselves As Business Owners.

Lies We Tell Ourselves As Business Owners

If you reach a plateau in your business or are not getting the results that you want, doing a review of where you are being delusional about your business, and/or where you might be lying to yourself, either consciously or subconsciously, can help you break through and achieve the success you are working toward.

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business woman sitting at her desk with a computer and the blog title Market Positioning and Your Marketing Plan

Market Positioning and Your Marketing Plan

There is no wrong answer when it comes to which market position you choose. You can choose to be a low cost leader, and you can choose to be an exclusive, high-end, luxury brand. Neither are wrong, as long as you do it on purpose.

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