Your logo and tagline are just the very tip of the iceberg that is branding your business. Unfortunately, that’s all so many programs talk about when teaching you how to build an in-demand brand. But there is way more to branding than what meets the eye! Your branding is in everything that you do, say, wear, post, write, and present to the world to increase awareness of your business.
I know we make branding your business sound so easy and fun…and that’s because it can be! I mean, that’s why we are doing this over the summer! So that you can enjoy your cookouts, beach days, and long hours of sunlight and still make an incredible difference in the business you had when this year began, and the business you will have when this year ends!
The trick is to remember what you wanted when you started this journey in the first place and not let the negative moments stop you. And just so that you can cut yourself a little slack, let’s look at why so many entrepreneurs are feeling the same way.
The marketplace is so saturated, so noisy, that it feels as though it’s impossible to break through and get your target audience’s attention. And even when you do, you’re worried your messaging is not compelling enough to really explain how you can help them.
You feel like you’ve just been trying to sell your services to the same group of people over and over and over again and not really meeting any new prospects. And to be honest, you’re not entirely sure where to go to find “your people” or what to say to them once you meet them.
The economy has shifted and the reality is acquiring new clients is harder than it used to be. Everyone’s budget is tighter from inflation, and it is affecting every corner of the marketplace no matter what you sell.
All of the training and advice you’ve received has been focused on “do this one thing” instead of digging into exactly who and what your business is, how you service clients, why you do it, and all of that unique information that helps create your own in-demand brand.
It’s time for some major spring cleaning on all of those negative feelings and tactics that aren’t working for you. We’ll toss it all out in the trash like all of those leaves and junk that blew into your yard all winter.
And while we are at it, how about we teach you how to remove the friction from the sales process and create an environment where you invite people to work with you instead of feeling like you’re chasing them.
It sounds like so much fun, and so do-able because IT IS. You don’t need to learn a million new things! We will work on taking some tried-and-true tactics, and then help you implement them with the help of people who successfully use them over and over in their own businesses.
Conquer Your Sales! Is all about:
First, you may have heard me say this before as it’s one of my all-time favorite pieces of advice I’ve ever received: “Step on the gas when everybody else is stepping on the brakes.”
This does not mean not taking time to enjoy your summer. This does not mean not working 24/7. We already talked about how much we want you to attend your BBQs, take your kids to the pool, or spend long afternoons on your deck with a book and an icy beverage.
This means that when your competition is using summer as an excuse to do nothing……and only starts to put their effort back into their business once television starts promoting “back to school” specials, you’ll already have your entire business growth plan in place and up and running! The point of stepping on the gas when others step on the brakes is while they feel behind the eight-ball, you’re already off to the races!
Second, September starts what I call the “oh crap” season of business and goal achievement.
We start out the year with big dreams, goals, and new year’s resolutions, but before we even get our ball rolling, it’s spring break so we do just that – take a break. Then it’s summer and time for vacation. The next thing you know, it’s back to school and people start to realize they only have between Labor Day and a week or so after Thanksgiving – just two and a half months – to get done basically everything they had hoped to achieve the entire year!
This is why the fourth quarter is actually the best time for acquiring new clients. What if you could walk into that season with a more effective marketing strategy than ever before?
And finally, we are truly offering our Brand Builder Bootcamp Summercamp at a crazy low introductory rate.
We’re talking 30 percent savings from what it will cost in just a few short weeks!!
Seriously – this is probably the most accessible offer we’ve ever made!
And because we want you to be comfortable and confident in your decision to join us, if you have any questions at all, CLICK HERE to send us an email.
