When creating your client avatar, what are the psychographics involved with the people that you want to help? For example, one of the leading psychographics – or personality traits – of my clients is that they are driven. They want to create a scalable business, and they are not someone who is just trying to do a small side-project.
In today’s noisy marketplace, it is more important than ever to create brand messaging that breaks through that noise and attracts your ideal client. This does not just apply to your website or your emails, but everywhere that you are creating messaging – social media, presentations you are giving, one-on-one conversations with people.
If you’re new to the concept of asking for referrals, this article can help you ask successfully and get more business from those referrals.
When you ask for business referrals correctly, it can be one of the most effective ways to see an increase in sales! Let’s review the top 4 tips for successfully asking for a business referral.
When you look at the messaging you use to promote your business, are your communications always in line with your brand’s identity, values, and strategy?
Every part of building and growing your business requires thorough care, planning, and attention, and your networking is no exception. Entrepreneurs will often make the mistake of thinking that getting new clients is a two-step process: you meet somebody and they either instantly become a client, or they don’t.
