EPISODE 204 WITH MICHELLE NEDELEC: MASTERING BUSINESS STRATEGIES AND SUCCESS MINDSET – Copy

Transcribed with Descript

Erin Marcus: All right. Hello. Hello. And welcome to this episode of the Ready Yet podcast. And I have to say one of the things I love about today’s guest is I asked her the same exact question that I have asked 250 other people. How do I pronounce your name? And she’s the only person that gave me a best friend.

Michelle Nedelec: It was so sarcastic.

Michelle Nedelec: You loved it. It wasn’t what you were expecting. That’s all. It was true. It was true.

Erin Marcus: So, welcome to my guest today, Michelle Nedluck. When I asked her, how do I pronounce, how do I say her last name correctly? She said, quickly, which it does sound really cool when you say it fast. So, welcome. Welcome. Why don’t you tell everybody a little bit more officially who

Michelle Nedelec: you are and what you do?

Michelle Nedelec: Awesome. So I’m Michelle Nedolak. I run a company called awareness strategies, and we are business strategists and my partner in business and pleasures, I like to say is CIO and he takes care of small businesses to help them to automate and streamline their businesses so that they can scale he’s the techie smart one, and I’m the colorful, if it, if it has to do with.

Michelle Nedelec: Words and pictures. It’s me. If it has to do with numbers and acronyms, it’s him. Oh, that’s so

Erin Marcus: right. I tell people all the time. One of the things that absolutely changed my business and changed my life is to have spent a ton of time and money and energy and effort to be able to look someone in the eye and say, look, this is what I’m great at.

Erin Marcus: But the better part of that is to say, look, see all that stuff over there. I can’t do that. I don’t touch it. Nobody wants me to do it. The world’s a better place when I don’t try. Like the whole .

Michelle Nedelec: Yeah. This reminds me when I was a Yun once upon a time they said, you know, what are your rules for marriage?

Michelle Nedelec: I said, I don’t wash windows and I don’t do your laundry. And they went, oh, no wonder you’re single. And I went, really? Those are your rule . That’s your, that’s where you’re rule breakers. I do not wanna be, I’m not doing your laundry. I’m not washing your window on if you think that’s what a good wife does.

Michelle Nedelec: We have clearly differing opinions.

Erin Marcus: Well, and I, so we had Thanksgiving, we hosted Thanksgiving, and I, you know, talking to people as we’re getting ready, and I said, I don’t do any of the cooking. And people look at me like, oh my gosh, you don’t, I’m like, the guests are happy, trust me, the guests are much happier that I’m not cooking than if I were cooking.

Erin Marcus: Right.

Michelle Nedelec: And if we could just take that simple skill set into business, go, no, this is what I’m doing. And this is what I’m not doing. So many more would be so much more successful. Be so much

Erin Marcus: more successful, like, and happier. Like, I, I get it in the beginning. There’s some bootstrapping that has to happen, but I do not understand for the life of me.

Erin Marcus: I just don’t get it. Why so many people, because you and I work with people at a similar point in their business, where they know what they do, they’re making some money, but now we really want to scale this. I get in the beginning why you’re bootstrapping things and doing things you don’t know how to do.

Erin Marcus: Why in the world do people stay there? I can’t wait to stop doing it. I think because they need it to

Michelle Nedelec: be hard. They really need it to be hard. If it’s not hard, they’re, I mean, In my generation, once upon a time, Flintstones were on at four o’clock. You went home from school and you sat down in front of the TV and you watched Flintstones.

Michelle Nedelec: And even if your parents came in during that time, it was like, get up and go and do something useful. And I think it, it took away that moment of. I had this thing that I was looking forward to, I finally get to do it and I get to be there. And then it’s like, Oh, I’m not allowed to do that because it’s fun.

Michelle Nedelec: I’m not allowed to do that because it’s easy. I’m not allowed to do that because it’s not productive to the family. And all of these things, like when we’re little, we have an emotional moment, but in those emotional moments, we make 5, 000 decisions. And I think that. Has to be looked at for people, especially entrepreneurs, because the majority of us are ADD of us are, you know.

Michelle Nedelec: And I see students not in that we’re not smart enough, but in that we’re kind of like, I’ll do it the easiest way I can to get the result I want. And if that means, you know, I’ll, I’ll, I’ll crack a book open when I have to, or if I’m

Erin Marcus: interested in it, not when you think I should.

Michelle Nedelec: Yes. And then we, we kind of, we have to do this internal reflection of, okay, why am I doing these dumb things in life when I’m in my forties, fifties, like at some point it’s got to end.

Michelle Nedelec: Right. And we have to look at that. Why do I insist on doing things that are hard that I don’t like when I could be doing things that are fun and interesting and no, and not get emotionally hijacked throughout the day. It’s so true, and I

Erin Marcus: think especially when we have that work ethic, right? Blue collar work ethic, Midwest work ethic, farmer work ethic, there’s like 85 different things you can call it, but it seems that we, the whole generation has it, where if it’s you, if it’s worthy, then it was hard to get there.

Erin Marcus: Otherwise, you aren’t worthy of the

Michelle Nedelec: result. Right, which is so ridiculous because there were so many things that we were naturally talented at, but we were told we couldn’t. And the funny thing is, is while I’ve been, In my experience, working with entrepreneurs, the ones that are artistic will get in trouble for not doing cranial things.

Michelle Nedelec: The ones that are cranial will get in trouble for doing, for reading books and not going out and playing with their friends. The ones that were right, no

Erin Marcus: matter what you did, you were wrong. It doesn’t matter. Oh my God. Right. You’re like, Hey,

Michelle Nedelec: okay, can you two just go and change stories? Tell each other what your family was like.

Michelle Nedelec: Pretend those were your families. And now go out and do the thing that you love to do.

Erin Marcus: But there is some truth. And I, I just think it was the way that generations raised kids, no matter what you did, it was wrong. One of my best friends was an avid and still is an avid, avid, avid reader reader. And her mother used to want her to be out.

Erin Marcus: And she lived across the street from a park, so she would literally climb a tree and read books up in the tree. There you go. And that’s so interesting, because it doesn’t mean our parents didn’t love us, but it was just the way that children were raised, literally, To stop you, to control you, like it was a different approach.

Erin Marcus: Now here’s the thing, the pendulum has swung way too far the other direction. And these poor kids In my

Michelle Nedelec: humble opinion.

Erin Marcus: Right, my humble, having no children whatsoever and just having conversations. These poor kids have zero coping mechanisms and don’t know how to do things that they’re going to need to know how to do and it’s

Michelle Nedelec: Like, and all of a sudden you can appreciate why your parents said, Hey, can you go outside and talk to your friends?

Michelle Nedelec: Because if you don’t, I’m just afraid you’re not going to know how

Erin Marcus: you’re not going to. Right. I say that, like, the way that I got my first job, I’ll give you another example. So the way that I got my first job. Is I was told, you know, you have to go get a job. I was 15 years old and I’m like, well, how do you do that?

Erin Marcus: And she’s my mom’s like, see that street over there with all those stores on it. You go into each one and ask them for an application until somebody hires you. And that has served me well, and I’ll give you another example. This is a observation I’ve made recently. I’ve somehow. Made several really good business friends with people out of the Mormon community.

Erin Marcus: Like I met a bunch of fantastic, right? So they all had, and I do not know the right language for this, so I’m going to apologize ahead of time. But they go, I think it’s missions that they have to go on missions, right? And they literally go door to door asking people to have conversations with them.

Erin Marcus: They’re the people that I’ve met are the nicest people with absolutely zero fear around sales. Right. They’re not pushy. They’re not jerks, but they also have so they’re not falling into that pushy salesman. I can’t talk

Michelle Nedelec: to anybody and I’ll just be nice. And oh, I’m sorry. Am I interrupting you? Oh, you know, don’t let me intrude on your day.

Erin Marcus: And they’re doing magnificent work with wonderful people because this thing that they had to do, that we all make fun of them for, this thing that they had to do basically as young

Michelle Nedelec: adults

Erin Marcus: got them just right over a fear that it’s stopping the rest of the country

Michelle Nedelec: from getting anywhere. Right. Well, and interestingly enough, Buddhists have the same thing when they go begging is it’s to them.

Michelle Nedelec: My understanding is, is that it’s about getting rid of all of the attachment to what are they going to think of me? Am I good enough? Am I like, it’s not that they need money. It’s, it’s that. That’s your job now. You have nothing. Go out and ask for some money. Go feed yourself because we’re not giving you anything right now.

Michelle Nedelec: So I guess they do and they need the money. And it’s an ability to be able to get rid of the limiting beliefs that are stopping us from asking people for help. And the irony of it is most people love to help, right? You see somebody stopped on the side of the road, especially the further north you go, you know that there’s something.

Michelle Nedelec: Radically wrong, and that if they don’t get help soon, somebody’s going to die. Right. By the side of the road. Right, we stop them and say, hey, are you okay? Do you need some help? And, and it really kind of freaks people out. And they’re like, well, yeah, but why would you do that? Well, I don’t want you to sit and die at the side of the road.

Michelle Nedelec: I don’t mind helping. It’s so true.

Erin Marcus: Like somewhere in the middle of all of these, if you take the directness, jokingly rude directness, of the east coast and the midwest nice which is where i live right like and the west coast i don’t know what would you like we all have our own

Michelle Nedelec: versions of this And I have perceptions and our judgment and our right, like, and

Erin Marcus: ours, right about ourselves and about others.

Erin Marcus: And the more that I, the more success I have in my business, the more I realize how I have what I have to do to be successful. The more people that I talk, the more conversations like this, I have to. The biggest shock to me when I came out of corporate. Continues to be the number one truth about the whole thing.

Erin Marcus: It’s not what I’m doing, it’s who I’m

being

Michelle Nedelec: and how I’m thinking. Absolutely. So, interestingly, I wrote a book called Business Ownership Mindset and understanding how the rules of the game are completely different. So, in my humble opinion, we come into the world as consumers. We need food, we need water, we need shelter, we need, we need, we need and we ask for what we want, usually in the form of screaming.

Michelle Nedelec: Crying. Until we can articulate it. Demanding. And then we get to a certain point where our parents go, Hey, go get a job, make some money. Employees, right? And the rules of the job of being an employee is very similar to school and they have constructed it that way so that we’d be good employees. And so that poor teachers.

Michelle Nedelec: It’s limited skillset and resources can handle 20, 30, 50

Erin Marcus: in my case, because

Michelle Nedelec: Chicago, thank you. Disturbed children in a room going through hormonal changes and all the things we go through at the time. I feel so sorry for teachers. I don’t know how to bless you and I love you. And then they go into, so some will go into the union for the protection, the safety that is not my tribe.

Michelle Nedelec: But I get it. And my tribe will go on to become either management or sales because you want to be able to be in control of either decisions or money or both. And then eventually become entrepreneurs because they’re like, Hey, there’s a freedom there that exists. And it’s not just a freedom from time constraints and money restraints.

Michelle Nedelec: It’s a freedom to be able to do what you want, when you want, how you want to do it. And to be able to find the resources and discover your. Ability to be able to create such that you can survive on your, on your own doings. So you’re, as they say, the locus of control is no longer external to you. It’s now internal to you.

Michelle Nedelec: So in my kind of discoveries of this, each phase has very different rules. Right. In unions, you do not stand up and raise your head and, and say, Hey, I can do this better because you get shot down. Nobody appreciates people that have to work with you and put up with you after this meeting to go like, why did you just make all of our lives hell?

Michelle Nedelec: Whereas in the entrepreneurial world, you have to stand up and say, I can do this smarter, faster, easier, and you’re going to pay me to figure out. Or how to implement it, or how to get you to implement it more precisely. Right. I’m not going to be doing it. You’re going to figure out how to do that. And it’s, it’s the magic of figuring out what this conditioning is that we’ve had.

Michelle Nedelec: And is it really solving our problem for us? Or is it creating more problems now that it’s solved? Understanding that the intention was always to give us a skill set that we needed in order to be able to survive. And one of the things you

Erin Marcus: said just now, when you, bringing that to a point, Is one of my favorite things.

Erin Marcus: Will this help me solve the problem or will it not help me solve the problem? And I find when I am at these different precipices, cause this is an iterate, an iterative process. You don’t, I have removed the word. I just need to fix something because there’s no such thing. Number one, it implies it’s broken and makes you feel bad.

Erin Marcus: And number two, it makes you think like there’s this miraculous day when there won’t be a problem anymore. And that ain’t happening either, but I do get very black and white. about is this moving me toward it or is this moving me away from it? And if I use that framework as my litmus test in guiding my decisions, I’ve found that helps because otherwise we spiral, right?

Erin Marcus: We kind of get stuck if we’re not black and white clear. This is either propelling me forward as fast as I want it or it’s propelling me in the other direction because there’s no standing still.

Michelle Nedelec: Absolutely. So in the irony of it, so I, we used to, in one of our courses, I might have to bring this back. We give people a little card that says, is this getting me closer to my goal?

Michelle Nedelec: Yes or no. Period. End of story. So it could be, I’m being really nice to somebody. Which obviously is a good thing to do, right? We don’t have to not be, but sometimes in a business decision, somebody doesn’t want you to be nice to them. They want you to give you the truth. Sometimes people just want you to tell them what they should do.

Michelle Nedelec: Sometimes people just want something else other than the niceties. I’m not saying there’s anything bad with the niceties. I’m not saying you shouldn’t always be quote unquote nice to people, but sometimes the nicety is what’s killing your business. And you have to be able to differentiate those things and figure out what does it mean to me and how do I get to where I need to go in order to be more productive from not only me, but this person in front of me too.

Erin Marcus: There’s a book and I forget who wrote it. It’s a collaboration between a business coach and a storyteller who was on the British Gold medal winning rowing. There’s a different word. What’s rowing. Well, I forget. dOes it make the boat go faster? That’s the name of the book. Does it make the boat go faster?

Erin Marcus: And it was literally like they went from obscurity sucking to gold

Michelle Nedelec: medal as bad as me, if I were

Erin Marcus: there’s no leverage in this body whatsoever,

Michelle Nedelec: right? Because you think more power, more, I’m going to go faster is going to help you. And when you’re on a team, that’s not going to get you there. Start whacking each other’s paddles. You’re not gonna

Erin Marcus: make the boom go faster. And it really what I like about it is it’s not just what we’re talking about black or white, but the other piece that I’ve seen for people who really want to propel forward for people who really want to scale businesses are all of your assets pointing in the same direction.

Erin Marcus: Like you and I both were like, I know you’re here, right? You’ve been, you’ve been working with people who’ve piecemealed their business together and it’s wonderful. And they’ve got some revenue going and I work with people who’ve built this business around themselves, but like along the way you lose track of all the pieces and sometimes they’re not all pointing in the same direction.

Michelle Nedelec: And in fact, you will, should get to a point where they’re not all facing a direction. Because if you haven’t done that in the setup stage or the startup stage, as I call it, then you’re missing out because you haven’t quote unquote, thrown enough spaghetti up at the wall to see what sticks. So if you’re struggling in that startup phase, it’s because you’re not trying enough stuff.

Michelle Nedelec: You just, it’s, you’re thinking that, Oh, this is a great idea I had. Everybody is going to love my idea and nobody responds to it. And you’re like, Hmm. Okay. No. And then people responded to it, which is almost more dangerous because now you’re stuck with six people. It’s okay. But

Erin Marcus: also, if you don’t do the mindset work we were talking about first, when that idea doesn’t work, you’re going to, it’s going to take you six months to recover to try your

Michelle Nedelec: next idea.

Michelle Nedelec: 50 things and one of them is actually working, great story of Apple when they When Steve Jobs went, we’re not doing any of these 56 projects anymore. We’re only doing iPods. Everybody’s like, are you kidding? Like, what is that? Right. And all the engineers freaking out. Cause I’ve been working on this project.

Michelle Nedelec: It was really good. And it’s really smart. And now you want me to work on something that plays music? Like what the hell is that? And as a business owner, you have to make that decision to move forward on that one thing until the marketing becomes monotonous for you, not boring. But monotonous for you. So we’ve done this.

Michelle Nedelec: This is the same thing we’re doing. Yes, we do the same thing over and over again because it works and you put the formula in place. Then you get to go and have some fun again, verse five, but not until that thing is up and running. And the structure is such that you can make money in your sleep and you could even sell the company and you know that you’ll make money off it.

Erin Marcus: Well, in one of the things, the other use where we started out this conversation, understanding that most of us entrepreneurs are ADD to some extent, and we tend to be creators, right? Right. We want to create something, which means everything in us is screaming against monotony. Like the number one thing I hear from people all the time is, that worked really well, and I’ll go, good, why did you stop doing it?

Erin Marcus: It worked so well, I quit. It worked so well, I stopped doing it, right? Because you get bored. And, and again, like the mindset to keep an eye on all this, the mindset, the entrepreneur maturity, I don’t know, there’s got to be, we have to come up with a better phrase for that. But having been out in the world, the business, you know, the business owner acumen that you requires, required to be able to maneuver through all of this, right?

Erin Marcus: And I think that, for me, is where I have helped myself prevent the boredom. Don’t reinvent the wheel with the business figure out how I can go to the next level because I’ve learned kind of like a dog. So the right, everything is like a dog for me because that’s my background. So if I can figure out what your dog were like, then I’ve got it.

Erin Marcus: And it’s, it’s about keeping it busy. And if I can put the working dogs all in one place, I can go be the crazy, you know,

Michelle Nedelec: well, and a lot of people to find it. In a very interesting position, because if I do that, then who am I as a CEO? What am I supposed to be spending my day doing? Well, you’re creating a vision and you’re creating cash flow for the business.

Michelle Nedelec: Not in the sense that you’re doing sales. But that you’re figuring out how do you bring money into the business? So your, your job is spent pondering.

Erin Marcus: It’s right. I mean, one of my friends Josh describes it that your, your role as a CEO is an asset allocation, where are you putting the effort, where are you putting the money, where are you putting the resources it’s an allocating the assets

Michelle Nedelec: to the outcomes that you want and don’t get stuck micromanaging somebody’s job.

Michelle Nedelec: It’s in the pondering of it and contemplating, okay, is this best time in use? And if you have to go do interviews, do interviews, but it’s to be able to look at the bigger picture of your business because most people can’t see the bigger picture, even if it’s only outside of one department, then all of a sudden, now you have the job of a CEO because you can see outside that department.

Michelle Nedelec: If you can see outside of 10 departments, you’re laughing because now you have a 10 department. Department company and that in itself is that ability to see that big picture and how do all of the pieces integrate with each other and how do we streamline everybody’s job so they are having fun, they’re effective, they love coming into work and they and our cash flow is rocking it.

Michelle Nedelec: And if you can do that on a daily given basis. You’re rocking it. Right.

Erin Marcus: And the two mistakes that I see people make trying to get to this point. They hire task rabbits, I call it, you know, you, you got to hire for horsepower. You can’t hire task rabbits because then all you do is replace doing the work with managing the work.

Erin Marcus: Yes. You have to hire. And the other thing is the mindset, the thought that the bigger your business gets. Oftentimes, it removes you further and further away from the thing the business does. And most people go into business to do the thing the business does because they love it. They good at it. They know how to do it.

Erin Marcus: And becoming a business owner can move you away from it. There’s ways to stay involved. There’s ways to

Michelle Nedelec: keep absolutely there is a lot of people don’t realize when you don’t have to run a business as a CEO or a COO as the business owner, just like if you sold the business. You’re not doing those roles.

Michelle Nedelec: So clearly the business can run without you in those roles. You can. Work from the front. You can volunteer from the front. You can do part time from the front. You can start another company doing it from the front. There’s a lot of weird ways that you can do the thing that you love to do. You can become

Erin Marcus: the premium.

Erin Marcus: You can become the prize. The premium people pay more for while there’s other people to do it as well. 100 percent.

Michelle Nedelec: And it doesn’t matter if you’re a painter, an engineer, a lawyer you know, whatever the task is that your business does. And it gets a little weirder when you go into things like a pharmaceutical company or a a healthcare company.

Michelle Nedelec: And go, yeah, but the thing I’m good at is like meeting with people and it’s like, great, meet with people and make sure that these jobs are taken care of, because if they’re not taken care of, you don’t have a job

Erin Marcus: to come back to anymore. You don’t get to meet with anybody. You don’t get to meet with anybody.

Erin Marcus: So Hal, let’s do a quick origin story on you. How did you get here? I know you do a lot of different things, but how did you land

Michelle Nedelec: here? How did I get here? Well, it all started in the summer of 69, as I like to tease. I started my first, not one, but three businesses in Inuvik in the Northwest Territories, which I do not recommend anybody does.

Michelle Nedelec: Do not move away from the public and decide, Hey, I think I’ll start a job business, let alone three of them. Do not ever start three businesses, let alone at the same time, like epically dumb moves. However, I did learn a ton and we’d like to tease in that one. One of the businesses that I started was a tanning salon.

Michelle Nedelec: And as I say, the phones were ringing off the hook, but they wanted to get there. They’re, I got to get this straight because I’m screwing it up lately. They wanted to get their hides tanned, not their wives tanned. So anybody from the Tri State area, you know exactly what I’m talking about. Even That’s hysterical, right?

Michelle Nedelec: Well, we figured, you know, there’s a bunch of people up there that want to go on holidays and I don’t care who you are, you’re going to turn white when you live north of the Arctic Circle. You need a base coat, right? You need a base coat before you go down. And so we brought up tanning beds and and people, they were phoning off the hook, but they couldn’t wrap their head around what we were, especially if they hadn’t seen a tanning salon.

Michelle Nedelec: Kind of funny. Like, okay, we got to rework this one. We were one of the first ones to open up bed and breakfast up there. And I thought, cool. And my spouse at the time was like, Oh yeah, there’s this thing called the internet. You could totally do a webpage and get it set up. And I’m like, yeah. I’m still

Erin Marcus: stuck on the tanning bed to get tanned.

Erin Marcus: No one sees your skin. Like, hey, all they can see is this much.

Michelle Nedelec: Yeah, that was on a good way to start businesses, but I did get the entrepreneurial bug, which is funny because you would think that that would have deterred me, but We had a great conversation with business coach when we were doing the, the financials and all that kind of fun stuff.

Michelle Nedelec: And I’m like, how am I supposed to know? I’ve never run a business before. And he’s like, well, you bought a business. Like, do you not know their financials? And it’s like, no, we’re ripping out of the building. We’re putting in new stuff because we wanted to. And, and to me, the whole, doing our financials, doing those projections, all that kind of stuff.

Michelle Nedelec: It was like being able to wave a magic wand and being able to create whatever I wanted. And it was like, that is awesome because it wasn’t just making up numbers. It was making up numbers that I was going to then create and figure out the way that I

Erin Marcus: describe it is along the way I figured out, I absolutely love the puzzle of

Michelle Nedelec: business.

Michelle Nedelec: Right? It is a fascinating puzzle. And you throw in a couple of human beings in there, and it is like

Erin Marcus: endless. Which lever, right? Which levers do we need to pull? Let’s measure everything, test things. Right? How can I take this crazy amount of information, crazy amount of opportunity and quest decisions, and make it go in a Specific directions.

Michelle Nedelec: Exactly. Yeah, super fun. But you and

Erin Marcus: I are weird, so who knows?

Michelle Nedelec: The two things I will never bore of is the human mind and, and the simplicity with complexity and duplicity of business. Absolutely. Keep it simple. So after

Erin Marcus: your multitudes of which I love, by the way, how did we land on the things that

Michelle Nedelec: work? Oh, I think trial and error and I think I’ve thrown enough spaghetti up at the wall to figure out.

Michelle Nedelec: Oh yeah, this is the this is the way we’re going. And it’s, it’s being able to kind of hone in on that on the one area of. I do business strategy really well. I can talk about that all day and people are like, Oh, yeah, this solves all the problems in the universe. This is awesome. I’m like, yeah, good. Let’s go.

Michelle Nedelec: Let’s go do it. Let’s get rid of whatever this stuff is, you know, the indecision, the whatever stopping him from making those choices to be able to move forward on it. And let’s rock this because business and success is fun,

but

Erin Marcus: it’s, I, you know, I don’t even know that, that you can say it more simpler than that.

Erin Marcus: If that’s not enough of a reason to learn how to navigate, it’s so much as tumultuous as it can be, as stressful as it can be, it’s kind of like, what is that analogy they say about golf? Like, you can play the whole game. You just get one good hit and it keeps you motivated, right, to go back and get it.

Erin Marcus: It’s the same thing with business. I mean, it really is so rewarding and so much fun when you see things starting to work.

Michelle Nedelec: Right. And when things are working and you’re crazy enough to go, Hey, let’s go break it. Let’s

Erin Marcus: go break it and see how it

Michelle Nedelec: happens then. And it’s like, yeah, I get it. And it’s fun.

Michelle Nedelec: Awesome.

Erin Marcus: If people want to continue this conversation with you, and I highly, highly recommend they do, how do they find you? What’s the easiest way to get a hold

Michelle Nedelec: of you? Excellent. The easiest way to get a hold of me, I had to laugh because I’m going, and then they have to be able to say NEDLAC. But if you do find Michelle NEDLAC, I am one of five of us on the planet, and I’m the only one that speaks English, I think.

Michelle Nedelec: So when Facebook first came out, I searched up all my Michelle and that’ll X connected with them, which is just super fun. You’re going to only, there

Erin Marcus: was only one other Aaron Marcus. I used to come across and she’s a doctor. But then. Somehow there was an Aaron Marcus at my, at my doctor’s office, and they used to grab the wrong chart all the time.

Erin Marcus: I was very excited about it because they think I’m 15 years older than her. So I was very excited about the fact that they couldn’t tell us apart. I was very proud of

Michelle Nedelec: that. That’s hilarious. Like, yeah, no, not me. Awareness strategies. com. We will always have some super fun stuff for business owners to go and check out.

Michelle Nedelec: We currently have three ways to fix your lead gen through podcasts. So if you want to streamline your social media marketing, you’re sick and tired of putting out cat videos for you and you’re wondering why you want to create something that’s enticing and monetizing and. doesn’t take a whole ton of your time.

Michelle Nedelec: Happy to show you that. And there was one other thing we are looking at. Once upon a time, I used to do the revenue generating calculator or lost revenue calculator and figuring out what tasks need to be allocated and And given to experts in order for you to become more effective, more efficient, and how much money you can make as a business.

Michelle Nedelec: If you do the things that bring you in that revenue. So that one’s super fun. So we’ll bring that one back. We’ll have

Erin Marcus: links for that. Awareness strategies.

Michelle Nedelec: com. That’s us. Awesome.

Erin Marcus: Thank you so much for spending time with me

Michelle Nedelec: today. I love talking to you all the time. Awesome. I had a great time. Thank you for having me.

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