EPISODE 219 WITH GEORGE GROMBACHER: ENTREPRENEURSHIP AND FINANCIAL WELLNESS

Ready Yet?! Podcast Episode 219 with George Grombacher: Entrepreneurship and Financial Wellness

Transcribed with Descript

Erin Marcus: All right. Welcome. Welcome to this episode of the ready yet podcast. And today I have joining me, my guest, George Grambacher. And before we hit, you know, we were trying to figure out what exactly you wanted to share with the world today. We were talking about one of the things I love talking about the deep dive about yourself and your business that you need to be doing before you.

Erin Marcus: Go do business, and with it being the beginning of the year while we’re recording this, now’s a big time, end of year, beginning of year, for reflection and big dreams. So I think it’s a perfect timing for this conversation and where else it leads. But before we get into that, why don’t you tell people a little officially who you are and what it is

George Grombacher: that you do.

George Grombacher: Well, thanks for having me, Erin. I am ready now. So, not yet. Not, not later. Right now. Ready yet? I am ready right now. I, you know, my LinkedIn profile, my social media says that I am present thinking and doing much to the Just, I get admonished for that by everybody, like, what are you a monk? Why don’t you tell people like what you actually do?

George Grombacher: Fundamentally, nobody wants to know that I’m a financial advisor, I run a financial firm, or that I’m a podcaster because the world is lousy with those things, but I, I am, I’ve been a financial person for almost 25 years at this point, honored to be named to Investopedia’s list of top 100 financial advisors five years in a row.

George Grombacher: I own and operate a financial firm that does 401k plans for companies. I own and operate a financial wellness company that then educates. The employees of those companies. I’m a writer, wrote four books in 2023. And I’m going to keep doing that clip for the foreseeable future. I write about money stuff, personal finance, but also I write about purpose and goals and fun stuff like that.

George Grombacher: I am a podcaster as well. I’ve got a couple of those that I’m working on. My dad got three kids, my husband, I’ve got one wife. I think that both of those numbers are going to be static and not dynamic. You’re going to just stick with that. We’re going to stick with that.

Erin Marcus: Tapping out at that. That’s where the bar

George Grombacher: is staying.

George Grombacher: And those are the things that I do all day, every day, Erin. Awesome. And

Erin Marcus: you know, one of the things that I, I like about your approach. When I hear somebody who has the credentials, right, that you, that you shared, but that’s not where they start when they talk to people, I totally agree with that approach because one of my premises, one of my core values is connect as a human first.

Erin Marcus: And a label is not connecting as a human first. One of the things I tell people is most, half the people in the room hate what you do. So if all you do is use a label, it’s not your fault, right? It’s some bad experience they had somewhere else. So if all you’re doing is using labels, that’s not really connecting.

Erin Marcus: And I would argue, my own personal opinion, that one of the reasons you have the credentials you have is because you connect as a human first. And not just a tactical, transactional

George Grombacher: approach. I reject categories. I, I, I, they, they make me, they make the hair on the back of my neck stand up. And I get it. We want to make sense of the world around us.

George Grombacher: We want to meet a new person and put them in a box of some kind. Oh, George is a financial, I’m going to put him over here. Whatever. It helps us function. It

Erin Marcus: helps humans function a little bit more

George Grombacher: efficiently. It does. But I’m asking people to do more. So. You have to use your entire brain, not just, not just the impulsive part.

George Grombacher: Sorry. Sorry, humans. You can

Erin Marcus: just, right, you can stick with the impulsive part, but I would your life is probably not going to be quite as rounded and fulfilling.

George Grombacher: That’s right. It’s not all A or B. Pluses and minuses or zeros and ones. It’s not all black and white, Aaron. No.

Erin Marcus: One of my favorite lines, you know, people ask you, what’s your favorite line in a movie?

Erin Marcus: And one of my absolute favorite lines in a movie is from the matrix. And it’s, there is no spoon, but awesome one, right? Like it’s, I don’t think people give. enough thought to the empowerment and the ability to literally create any life that you want if you’re willing to do the work and take the responsibility.

Erin Marcus: Like there’s no path, there’s no path, there’s no label, there’s, it is whatever it is that you want it to be if you’re willing to think differently, act differently, do what’s necessary.

George Grombacher: Well said. And we’ve got one crack at this deal, you know, you got one, one, one time around. So whose terms are you doing it under?

George Grombacher: If not on your own, then, you know, you’re living under somebody else’s systems and assumptions and this, that, and the other thing. And that might be great. Or it might not be. Or

Erin Marcus: it might not be. Well, and the other piece is, this is not the version of, entitlement of sit back and just expect things to be handed to you because, right?

Erin Marcus: That’s not what we’re, it’s do it on your own terms. And I always say, I don’t know, even know where this came from. I always felt the rules didn’t apply to me. I’ve always felt that way. I don’t know where that comes from. The rules don’t apply to me. I do what I want. You know, okay, I’m more than happy to follow rules that make sense.

Erin Marcus: Stop at the red light. You know, I, that’s not what I’m talking about here, but I never had a problem saying I do want to do this. I don’t want to do that. But. It’s a big, but I always knew I was going to have to be the one to make it happen. It wasn’t, it didn’t mean the rules don’t apply to me. I don’t have to do anything.

Erin Marcus: Give me what I want. It’s the rules don’t apply to me. I’m going to go create whatever I

George Grombacher: want. I love it. We’re cut from the same cloth on that deal. So

Erin Marcus: how did you even get into the business that you’re in? Like why that path? Cause it’s not I come out of financial services. I have worked with hundreds, if not thousands, of financial advisors in one way or another.

Erin Marcus: And I will tell you, most of them don’t talk like you. So

George Grombacher: what happened? It’s all by total design. I knew from birth that I wanted to become a financial services professional and help people to blah, blah, blah, blah, blah. Now it’s all, it’s all chance. Erin, I had no idea what anybody did. I grew up in.

George Grombacher: Northern, it doesn’t really matter for somehow I went up until about 22 years old, not knowing really what anybody did, not what an attorney really did or what you know, a financial person really did. I didn’t even know what financial services. I had a girlfriend, my senior year of college. She said, I don’t want to go into financial services.

George Grombacher: I’m, I’m a, I’m, I’m like a political science major. And I didn’t even know what she meant. I didn’t know what financial services were. So graduated college, decided not to go to law school. Thank God. Thank God. And I met a guy. He said, come talk to me about, he said, come talk to me about XYZ. It was a big financial company.

George Grombacher: I said, sure. Why not? I’ve got nothing else going on. Sounded like something I could do. Turns out I was right.

Erin Marcus: Turns out you’re good at it. My, now you took a little different path than I did because one of the things that I did was similar. I went through my career and achieved what I achieved by doing good at the job in front of me.

Erin Marcus: I never sat down and said, I want to become the senior vice president of business development of an insurance brokerage firm never happened, right? But I did a good job at what I was doing that opened the door to the next good job. Until I left that world and created my own world. You, however, created your own world within the past.

Erin Marcus: And I mean, at what point did you break from the norm?

George Grombacher: Yeah. Well, I, I, I had essentially two major, major forks in the road in, in my career. The first is that, well, I spent seven years as a financial advisor. And when you’re good at that in the insurance company world, they want you to go into management.

George Grombacher: And so I got convinced into that. So that was sort of the first fork. And I did that for six years. And I thought I’m going to become the managing partner of a large financial firm in a major American city. Really enjoyed the work, but I knew going in that I was not going to like the politics of And I was right.

George Grombacher: So I did that for six years, all told across a couple of different markets, learned a ton, but I said, where do I fit in 13 years in financial services? Where do I fit in if I do it all? And so I, I, you know, the dark night of the soul, soul searching, this, that, the other thing I settled on that. I wanted to help people.

George Grombacher: Essentially, I want to help people with financial wellness before that was the big thing. So I understand financial literacy is what do I know about money, but financial wellness is what I actually do because there’s a massive chasm between what I know and what I actually do. And so that’s, that’s the problem that I decided I wanted to help solve.

George Grombacher: And I, the then medium or delivery mechanism for my, what I chose on was 401k because most everybody works at a company that has a 401k. And so that would give me the opportunity to work, be one to many. So to message and to impact and positively affect the lives of lots of people without having to take on lots of different clients.

George Grombacher: And so that is how I found myself. I left the insurance company broker dealer world, which what’s important about that. They’re very restrictive from a compliance standpoint. And for good reason, I have more of an artistic bend than traditional financial folks. So I needed to not be Encumbered by I

Erin Marcus: love how you’re choosing your words

George Grombacher: so right so I didn’t want some I didn’t want some a hole to tell me what I can and can’t do

Erin Marcus: what it is I and I watch this by the way because that was my world and then my boyfriend also works in that world now he works internally at a very large company it’s actually a really it’s a really good company nationwide and he is in charge of onboarding and training new advisors and I I I here these meetings talking about how restrictive it is where they the compliance department is giving them a hard time and stopping them from creating a powerpoint or a name for an internal training program nothing client facing it never leaves the building and one of their big sticking points to your artistic point was they don’t want them to use the dollar sign as a symbol on anything because, wait, this is, this is what kills me about business, right?

Erin Marcus: Because it implies that you’re guaranteeing, right? Results. And I said, really, because I look at a dollar sign and say, when are we going shopping? Right? Like, I’m not getting the message that you’re worried about me. I’m on a different, I’m on a different path, but to your point, there’s so little room for that creative interpersonal approach in that world.

George Grombacher: Yeah. What a, what a horrible, horrible, horrible job that so many people have. What meaningful work

Erin Marcus: that they’re doing. And there’s people who are good at it and they’re happy in it, right? There’s people who are very happy to work within a constructed parameters. You’re right.

George Grombacher: I’m just not. And I’m happy.

George Grombacher: I’m really happy for those people. It’s,

Erin Marcus: God help us because if it weren’t for them, you and I couldn’t do what we

George Grombacher: do. Yeah. That’s 100%. Yeah. Right. Yes. Yes.

Erin Marcus: Yin and Yang. Right, exactly, exactly, exactly. So what was next? How did you come to create, like, you have this whole university?

George Grombacher: There’s, there’s a lot there. There, there, there is a lot there. I’ve always been a very, very self assured person. No doubt about that. I had a lot of success in the field of athletics as a young person, and that translated into career success. But I was unaware that I had lots of limiting beliefs about self worth my abilities.

George Grombacher: And I think a lot of that is natural. Who am I to, to be a. Terrible word thought leader in, in, in a space, who am I to write books or design curriculum? So that’s all stuff that I was sort of working through internally along the way. But fundamentally it was just, I had the recognition that every time I’m in front of a room full of people, so my clients.

George Grombacher: customers, I’m having an impact because I can express something very, very banal, like budgeting and cashflow, but inspire people to take positive action. And every time I got in front of people, it was okay. I’m finally going to enroll in the plan and start saving money. So I thought, well, it’d be great if I could record these and send them out because not everybody can always be here, or maybe somebody wanted to rewatch it.

George Grombacher: And so this was in. 14, 2014. It was kind of on the front end of our ability to create content so easily and to create an online course. Now it’s ubiquitous, but I was, it was kind of early on. So, but that’s how it started. Well,

Erin Marcus: what I like about it is, you know, the path that you’re describing is having an understanding and awareness.

Erin Marcus: as objectively as you can. Because I love the fact that you combined, that you were self assured and yet have limiting beliefs. Because I think people don’t understand that those two things are not mutually exclusive. If you’re a, if you’re a confident person, it doesn’t mean you don’t have limiting beliefs.

Erin Marcus: I think they’re worse for confident, self assured people because they’re more likely to be unaware. Because I’m a confident person. I have self esteem. Why would I have that? So they’re a little more insidious there, but the other thing that you’re talking about is this intersection of knowing who you are, what you want to do, what you don’t want to do, what you’re good at, what you’re not good at and playing in the sandbox you want to play with, right?

Erin Marcus: And then knowing what are you good at that you could give to somebody else. What’s the marketable version of your, you know, the marketable manifestation of the skills that you have? And where is the intersection of that? Where is the intersection where I’m playing in the sandbox I love playing in, where I’m good and where it helps other people and can be monetized?

Erin Marcus: And I don’t know that people figure that out as much as they realize kind of the beauty on the other side of that.

George Grombacher: Yeah. I think that that’s, I think it’s awesome that you I guess, identified that, yeah, a person can 100 percent be self assured, but also, for lack of a better term, insecure, or have low self worth in certain areas of their lives.

George Grombacher: It’d be awesome if I was just a sociopath and thought that everything that I did, right, I would just cruise through life and those people that think that they are deserving and worthy. Of everything tend to get all the things that they want because of that deserving and feelings of worthiness. And that’s where we want to be.

George Grombacher: But I think it’s better when we arrive at it through a little bit of internal work than just blindly thinking that way. At least that’s my take on that. What was the second part of that? The really important

Erin Marcus: part? Well, and the to, to back that up, one of my mentors once said to me, you don’t get the business you deserve, you get the business you ask for, which explains why there’s a lot of rich idiots out there and poor, brilliant people, right?

Erin Marcus: It’s not about what you deserve, it’s what you ask for. And the second half of that was your ability and what your story, you know, how it unfolded. Of knowing who you were and what you were good at and what you didn’t want to be doing because there’s so many people like you reached a level of success in a very large company, which usually comes with a nice little golden handcuff package and a nice little paycheck that a lot of people won’t walk away from.

Erin Marcus: They won’t walk away from it. They’re scared to walk away from it. Yeah. That is a conversation. Did you have the kids and the wife? Cause that’s a fun conversation.

George Grombacher: I made some career suicide decisions without question, without question. I just not to get too inside baseball or inside financial services.

George Grombacher: I became a manager and then you need to hire enough people and have them produce at a high level to then get promoted to senior manager and then repeat. And then you get to become a managing partner, which means you sort of get your own office. I absolutely crushed. the first year and I was well on track to do all those things in a short amount of time.

George Grombacher: But the person who was running the office was in my mind insufferable, unprofessional, unethical. And so I told him to go F himself and I left. I just resigned. And it was just, people were flabbergasted. So I will not, I will not put myself in an environment. I will, I just won’t do it. And I did it again. I did it again.

George Grombacher: Almost. I left that company, went to another great one and ended up moving back to a different state for different reasons, back at the original company. Again, massive success, again, different a hole told him to go F himself. Good news is, bad news, both of those people got fired for the reasons that I was not happy.

George Grombacher: Unhappy about. So had I stuck around, who knows? Who knows. But that’s, that’s, that’s not relevant because I am where I am and it couldn’t have ended up any other way. And

Erin Marcus: it’s interesting, so, and I had a different experience, I had a great, I worked with amazing, amazing people, but you may, it may, the reason I laugh is you’re one of the few other people that I’ve talked to, I chuckle to myself when I hear the news and the stories about the great resignation.

Erin Marcus: Like, I didn’t need a social movement to tell me to quit every job I hated. And I don’t understand, again, going back to, and I’m sure it’s limiting belief. Because the people that I have in my mind, as I’m telling you this, I know a lot of people who are very confident, and very self assured, and very accomplished.

Erin Marcus: Very accomplished. Brilliant people. And they are in jobs they hate. And the reason they hate the jobs is because of, not everyone, but the people that they work with. And yet they don’t do anything about it. They don’t do anything about it. They don’t do what you did, they don’t do what I did and leave until I found a job I loved.

Erin Marcus: It’s going back to our first story, it’s you only get one chance at this, why would I and we work so many, such a high percentage of our life. I cannot fathom, the beauty of working in the entrepreneur world is I I think we might be up to seven years now since I’ve had any interaction, worked with client, co worker, networking partner, you name it, with someone I didn’t like.

Erin Marcus: That’s awesome.

George Grombacher: It’s a blessing.

Erin Marcus: Right? It is such a blessing.

George Grombacher: It’s not, it’s not dissimilar to my perplexed, my perplexity, how perplexed I am about people who, who their whole identity is, is that of victim. I feel terrible when bad things happen to people. And I advocate that you become a survivor versus you just hold on to your victimhood.

George Grombacher: We argue for our limitations in life. We’re unable to give up the love we have for our problems. That just kind of becomes who we are. It gives me something to, to complain to people about. And oh my gosh, this happened to me again.

Erin Marcus: And then you have no responsibility for it. And you know, the more I listen to you, I think that financial services is the exact thing you should be in.

Erin Marcus: Because of the role of money in those stories. Yeah, 100%. Right? Like if you really look at it, What is, what do they say, money and sex are the two things we’re supposed to be great at, except nobody teaches you how to do either, right? That’s, that’s fair. Right, you’re expected to just do a great job at both of those things.

Erin Marcus: Like, and yet, there’s no training, there’s no, you know, we don’t grow up with a good training system towards it. But what, the work you do financially, really does align with your view of the world, not just what you’ve created for yourself, but then what you help strive to help others create.

George Grombacher: Yeah. For better, for worse, money touches everything.

George Grombacher: And yeah, I interact with it every day. Yeah. So I, I should be better at it or I ought to be better at it, whatever, but I’m not. And when I’m not, when I’m not in a strong financial position, I am stuck. It was amazing to me that so many people just up and quit their job during the great resignation. Yeah.

George Grombacher: Because I was looking.

Erin Marcus: And you’re younger than I am, but I, my generation, I don’t know that there was any Gen Xers doing that.

George Grombacher: Right. Yeah. I’m 45. So I’m a, I’m, I’m, I’m a Gen Xer. It’s like, I know you people don’t have any money, so you just so casually quit, just quit a job. That’s awesome, I guess. Stupid.

George Grombacher: Like, at

Erin Marcus: one point that, yeah, that confused me as well, because I’m a bit, like I said, do not stay where you’re unhappy. But do not walk away without replacing it. Even if you don’t, like, you, you told someone to F off, I left and started my own business. Like, I didn’t do, I jumped off the cliff. I didn’t slowly climb down the cliff.

Erin Marcus: I jumped off the cliff, but there was a plan. There was a way to create revenue in my life. You

George Grombacher: know, when

George Grombacher: debt essentially is the end of living in the beginning of survival for us, there’s this great chief Seattle. monument in Seattle. And that’s where I first learned of this, this, this great human being and United States tried to buy his land. And he said, no, it’s not going to work out. That’ll be the end of living the beginning of survival.

George Grombacher: And I was like, oh, that’s what debt does for people specifically. That’s what student loans do to kids. We spend the first 19, 20 years of our lives just living. Living. Then we graduate, and it’s leases, car payments, student loans, and now I’m just surviving. And what an effing drag that is. And it just carries, it carries on.

George Grombacher: Now I have to get a job that I may or may not like, probably don’t, and now I’m stuck. They, they, they just trapped us. And unless I have

Erin Marcus: not a conspiracy theorist until I got older, I’ve gotten older. I have really definitely seen more of this, that the system is created this way and it’s finding the balance between living life on your terms.

Erin Marcus: not victim to the system, the systemic issues, you know, you don’t even have to make it good or bad. It is what it is, but not the entitlement victimhood approach.

George Grombacher: Yeah. Which is why it’s, from my perspective, important to, I’m fond of saying that the only way to live how you want is to know how you want to live.

George Grombacher: So do I really know what I would like to spend my time doing? Do I know where I would like to be? Do I know what kind of thoughts I’d like to think? And I think I assert that most people don’t. We have very passing ideas and casual thoughts about what a good life would be and it’s more just like BS vacation stuff.

George Grombacher: But you know, in the meantime, you know, the rest 99 percent of your life, why not try and be a little bit more intentional about it? Why not think those thoughts? Why not ask those questions? It might not be possible, but I wonder

Erin Marcus: if that’s what stops people. I think, you know, if you look at what stops people once is just the awareness that they can.

Erin Marcus: Right? The awareness that there’s the ability to be in charge of it. The other, you know, another piece is a lack of awareness of what’s possible. You know, I grew up in Chicago in the 70s and 80s with people from 22 different countries. And the whole idea of representation is important. And I grew up with a whole group of people who thought a minimum wage job that at least had a regular paycheck was Such a huge advancement from where they were that that was it.

Erin Marcus: Like there’s a, if there’s not an awareness of what else is available to you,

Erin Marcus: right? We said in the beginning, the human brain likes the predictability of things. If there’s not an awareness of what’s even available to somebody. It’s going to be a harder, a harder journey to

George Grombacher: do it. There’s no doubt, probably next to impossible. There are always outliers that find their way from abject poverty to Elon Musk or whatever to massive success.

George Grombacher: And those are stories that must be celebrated. It ought to be. But I think it’s fascinating that if you are the child of a professional athlete. You’re the odds of you becoming a professional athlete are way higher. You’re the job of the child of a successful business owner. The odds of you becoming successful in business are probably way higher because you know what’s possible.

George Grombacher: Like the term for that one, a term for that is, is having an expander in your life. So whatever it is that you are trying to do, do you know anybody who’s actually done that? So therefore, do you believe that it’s possible? And it doesn’t need to be a celebrity, but just somebody that you recognize, that’s a regular human being just like me, who is doing what I want to do.

George Grombacher: Then I would dig in and really learn more about that person and research as just, cause then you’re proving to your brain that, yeah, what I want to do, I can do. And, you

Erin Marcus: know, for business owners, who’s, you know, that’s who the audience is for this show. I think that we’re recording this at the end of the year.

Erin Marcus: While you should always be looking at your numbers and debriefing and tweaking and measuring, there is something about doing this that we dream a little bit bigger, right? It’s a fresh start. Looking for those paths, I think, is extremely important. I think Dan Collins, like his, one of his recent books, Ten Times Is Easier Than Two Times, is a lot about that.

Erin Marcus: Like, what is your ten times version? What is the intention you want? Not just If I work harder, I get a slight incremental improvement in the world, in my world. But what would be the game changer?

George Grombacher: Yeah, these are wonderful questions to ask and wonderful books to read. We just need to do it. We just need to do it.

George Grombacher: You know, I, the vert is in, you know, how long I knew the value of goal setting. I probably learned it at 10, but it took me until I was 35 to actually write them down. So, I know I’m not unique, so I bet most people who are listening just have not ever sat down and actually written down what they want. So that would be a challenge that I would put to people, and I commonly do, actually just sit and ponder.

George Grombacher: Let your, put, put your phone away. You know, remove screens from your life for just a brief moment. I’m as guilty as the next person. Give yourself a little bit of space to think those thoughts. Might not be possible, but what if it were?

Erin Marcus: But what if it were? And then the quote that I use to remind me. I think it’s Jim Rohn.

Erin Marcus: The problem is what’s easy to do is just as easy not to do. Right. What’s easy to do. We talk about, well, I just got to go to the gym. I just need to wear, I just need to take a walk. I just need to stop eating donuts. None of those things are hard to do, but it’s just as easy to. Stay the course and not do them.

Erin Marcus: And I like to keep that quote front and center to remind myself when I’m not doing something that would be just as easy to actually go do.

George Grombacher: Somebody just told me the other day that he said that he’d been running for like 800 days in a row. Like, really? Never missed a day. He’s like, no, even I was on vacation in Bali and I got food poisoning.

George Grombacher: I still weren’t running. And he said like, but it was a short one. It was only like two miles. I’m like, okay. They said it’s easier to do something every day than it is to, to not

Erin Marcus: so momentum, right? The momentum is

George Grombacher: huge. It’s like the first thing we learned in science. I don’t know if it’s physics or not, you know, an object in motion has a tendency to stay in motion.

George Grombacher: Object at rest. Okay. There’s a rest. Or as

Erin Marcus: COVID taught us, an object in sweatpants on the couch stays in sweatpants on the couch. Right. So if people want to continue the conversation with you and learn how this really translates to your money and I think that’s a really important point that not enough people make like the connect the dots here there’s literally one dot of separation this is not a lot of steps that what we’re talking about most people.

Erin Marcus: view just in the realm of self improvement, but money is so tightly connected to this. And if they want to continue that conversation with you, how is, what’s the best way to get ahold of you and find you

George Grombacher: best way to get ahold of me is my financial wellness company. And that’s called money alignment Academy.

George Grombacher: That’s money alignment, academy. com. They could check that out. I like to think about, I obviously think a lot about money, but I think about six key areas. I think about family, community, money, and, and, and, and our work, well being, personal development, and then peace of mind. And I think it’s foolish to just think about things in silos or vacuums because it’s all touching everything.

George Grombacher: Everything is touching everything else, Erin. Yes, it’s . But I,

Erin Marcus: we also learned that because of Covid,

George Grombacher: I even though we did not learn that, ’cause we don’t know about the sex thing. , we’re supposed to learn how to be good at sex and money. Brought it all the way back. I, I, I just wrote a book called The Purpose Book, and it is, I think that the subtitle is Your Guide to an Examined and Aligned Life.

George Grombacher: And there’s a lot of audacity to actually write a book called The Purpose Book, but I just went ahead and did it, and that’s my take on how do you live an examined life, because as, as smart Greek guy said, an examined life, the unexamined life is not worth living, and then the more aligned we can be with just everything.

George Grombacher: How do we, how do we line everything up? How do we live according to our values and what’s most important to us and our purpose and our goals? And how do I create habits around those things? And if that’s of interest, then you can get a copy of the purpose book on Amazon. It’s 20 bucks and it’s only 85 pages.

George Grombacher: So find your life’s purpose in 90 minutes.

Erin Marcus: Well, and truthfully, I think the more direct the better. I think people don’t do this type of introspection because they think it’s hard and they think it’s difficult. And I think if you just kind of start, get a guide, start, be surprised what you can come up with.

George Grombacher: I think it’s amazing. Awesome. I think that the more, the better job we can do at thinking, the better off we’ll be. And I also assert that there’s probably never been a more important time to be thinking your own thoughts. I totally agree. And coming to your

Erin Marcus: own conclusions. We can do a different show on that.

Erin Marcus: Yeah. I totally agree with you. Absolutely. It’s a good starting point. It’s a good starting point for round two. Absolutely. Well, thank you for spending time with me today and your stories. And I really. It’s not often I get to have this type of conversation on top of a money conversation. So I’m very happy for that perspective.

Erin Marcus: Thank you for spending time with me. Thanks for having me on.