EPISODE 228 WITH ROSS MCDANIEL: BUILDING THRIVING COMMUNITIES THROUGH ENTREPRENEURSHIP

Ready Yet?! Podcast Episode 228 with Ross McDaniel: Building Thriving Communities Through Entrepreneurship

Transcribed with Descript

Erin Marcus: All right. Hello. Hello. Welcome to this episode of the ready yet podcast. My guest today, Ross McDaniel. We’ve been having fun before we hit record. So now we’re going to let everyone in on it. I love your business because it serves. a group, a business group that’s close to my heart, which are those, you know, those home care, those, the reason we all have nice homes and things that function, the people who keep them all running for us.

Erin Marcus: But before we get into why you do that, why you’ve decided to do additional things, what the hell were you thinking? Right. All of that. Why don’t you tell everybody a little more officially who you are and what you do.

Ross McDaniel: Yeah, well, thank you for having me on Aaron. And like like you said, my name is Ross McDaniel.

Ross McDaniel: I am the founder of a company called fence post. And then also my wife and I started a coffee shop called Trellis coffee bar with a couple of friends here this past year. So really our whole bent is how can we help communities thrive and. We are very passionate about our community in Augusta, Georgia.

Ross McDaniel: And through my experiences, agency side in marketing developed fence post and our local growth formula. And so now all across the nation, we’re working with, with companies that are looking to put in predictable and profitable growth systems into their home service businesses. The reason Trellis comes into play on that, on the coffee shop side is because this was an opportunity for us to.

Ross McDaniel: Play out the local growth formula in real life, about 40 seconds from our, from our front door. And we love coffee of course. So that’s how those two are connected. But yeah, we’re all about community and we think the best way that we can impact community is by helping, helping businesses that are the backbones grow.

Erin Marcus: Love it. And I love that. I like that group. Right. A lot of times they, they’re experts turn business owner. And so they’re fantastic. Not, I mean, the lawyers have the same problem. The architects have the same problem, but it’s a different version of the problem when you are the technical expert and now you’re a business owner, you know, what are they going to do?

Erin Marcus: You know? The world’s a little different. I think back in the day, and I’m older than you, but back in the day, they used to put an ad in the Yellow Pages, right? And that was fine, right? That was really all you needed to do. It was around at the sunset of

Ross McDaniel: the Yellow Pages, yeah.

Erin Marcus: Right, we used them in order to reach things on the top shelf in the closet.

Erin Marcus: That’s right. No, I think you’re That other stackable China, we used to stand on it much more. Oh, man. I didn’t, we didn’t know what it was. I don’t know how any of it didn’t break.

Ross McDaniel: But we’re intrigued, so we used the yellow pages. There we go.

Erin Marcus: But that, you know, giving that focus group a way to grow their business so that they can focus on doing the thing that they’re great at doing.

Ross McDaniel: Yeah. I mean, I think really realistically today in the home service space, we’re looking at a couple of different types of business owners on the most common side or, or up till now, the most common side, it’s been either a second generation business owner that their parents have owned, you know, for Mom and dad’s roofing company or mom and dad’s hardwood, a hardwood flooring company mom and dad’s plumbing company, whatever for 20, 30 years.

Ross McDaniel: And they’re coming in and they’re now becoming the steward of that family business. On the other side, you’ve got. First generation people who are maybe they’ve been a tradesman. They’ve been working for somebody else for a long time. And now they’re just coming in and, and trying to do this. But neither of those people groups have systems in place.

Ross McDaniel: They don’t have like business acumen. They’re just coming in and saying, Hey, we know a trade. We’re good at it. We’re going to come out and hang our shingle and say, World, I’m ready to to plumb your pipes.

Erin Marcus: Ready to fix you, ready to fix, well, yeah. We’re talking, everything’s on the verge of frozen pipes, so those people are all very busy right now.

Erin Marcus: Right, we’re here to help, how do we do it? And I think a lot of them go to the chamber and a lot of, oh, yeah,

Ross McDaniel: yeah, yeah.

Erin Marcus: So how do you help them do it differently?

Ross McDaniel: Well, I, that’s what I was about to say, because I think there’s a new generation of business owner too, with like this great resignation of the boomer generation, we’ve got this older Gen X and above, like getting ready to say, Hey we’re, we’re tired.

Ross McDaniel: We don’t necessarily have anybody.

Erin Marcus: There’s all sorts of, I am Gen X, right? 53 years old. Oh yeah. I’m 53. I am so Gen X. Dude, I, I always say, stranger things could never have happened anywhere else. Because we raised ourselves, nobody knew where we were. And

Ross McDaniel: we,

Erin Marcus: we were out in the streets of Chicago. Stranger things is spot on.

Erin Marcus: Running like feral children. Our business

Ross McDaniel: mentor just turned 53 as well. Yeah, and that’s yeah, like

Erin Marcus: I’m telling, it was so, I mean, I enjoyed it,

Ross McDaniel: but you guys are doing well, you’re doing well, you’re a bunch of millennials.

Erin Marcus: Point. I don’t want to work that hard anymore. So I, and I don’t even have, I just have to sit here, right?

Erin Marcus: So I can only imagine a tradesman, man, that, that stuff gets hard.

Ross McDaniel: Well, and I think the people that they’re handing their businesses off to, if they even hand them off to somebody, sometimes it’s just like, you know, baiting into the abyss. But if they’re selling them or handing them off to an air, a lot of times that air that’s coming in actually is systems minded and growth minded.

Ross McDaniel: And they’re, they’re maybe a bit. Bit more of a savvy business owner than they are the tradesmen. And so what Finspo is setting out to do is kind of help both of those people groups in slightly different ways for this group over here, that’s inheriting something or, or starting something in a first generation deal.

Ross McDaniel: We’re, we’re helping them understand. What predictable and profitable business growth should look like and what systems you need to put in play. And then over here, the more savvy business owner that’s acquiring some of these businesses, we’re actually helping them optimize and scale. They’re already predictable and profitable systems that they’re bringing in.

Ross McDaniel: And, you know, our, our big thing is the local growth formula, four key ingredients to local growth. We’ve got these, any business is going to, going to grow and thrive. And I know this because enterprise level companies are, you know, Are using the same formula, right? Visibility got to be more visible than your competition.

Ross McDaniel: And you’ve got to be visible when your, your customer base is actually looking for you.

Erin Marcus: Somebody taught me in terms of visibility for a geographic based business, that’s you need, you need to become synonymous with that topic.

Ross McDaniel: That’s right.

Erin Marcus: I thought that was so she, she actually owned a home care agency and she said people would come up to her all the time in our different referral groups and say, Oh my God, I saw your ad on TV.

Erin Marcus: Oh my God, I saw your ad, you know, this car wrapped and it was never hers. But she was so synonymous with that topic that every time anyone thought of that industry, they thought of her.

Ross McDaniel: That’s right. That’s right. And, and I think in a local setting that matters even more. Absolutely. Because you’ve got the, the classic, I’m from the south, the classic good old boy network, right?

Ross McDaniel: And if you’re a new business, how do you overcome that and actually like, be as visible or more visible than, than the next best person. We, a tactically speaking for us, a lot of times that looks like showing up in Google searches whenever people are, are there, we want people to show up high and strong and, and all the time.

Ross McDaniel: The second ingredient would be competency. You got to be good. You got to be as good or better than the competition.

Erin Marcus: And I’d say that all the time, like, cause I do strategy for my clients. I’m just going to assume you’re good at what you do. Cause none of this matters if you’re not good at what you do.

Ross McDaniel: Well, yeah, that’s the baseline, right? It is what it is. That’s par.

Erin Marcus: And I can’t help you be a better plumber, lawyer, photographer. I am in no place to help somebody do that.

Ross McDaniel: Yeah. Well, I mean, just to spend a couple more moments on that front. I mean, I think for a lot of people in knowledge based businesses that come in and help non knowledge based businesses, I mean, we’re kind of like gasoline.

Ross McDaniel: And if you pour gasoline on a, on a not lit fire, not lit flame, like it’s going to flame out or actually that’s, I don’t even know if those are the right words, but you pour gasoline on a fire is going to explode. And so I think for us, we really can only work with companies that are already. You’re already humming.

Ross McDaniel: They’re already moving. Total. That third ingredient would be social proof. And this is to me, arguably the most important one. If we don’t have social proof, if people that we’re working with, aren’t shouting our praises from the rooftops in a highly public and visible manner. Well, we’re missing one of the legs of the stool.

Ross McDaniel: We actually have no authority to go out and sell our wares. Yes, we’re visible. Yes, we’re good. But if nobody knows we’re good and nobody like 99. 9%, I looked up the stat today. It’s up from 97 percent a couple of years ago, 99. 9 percent of customers in a survey of 7, 500 people looked at a review before making a purchase.

Erin Marcus: And I think that’s more, well, I think that’s more important than ever. Because people are more scared than ever, right? The prolific, it’s, it’s so much more prolific of scams and, and of, of the bad news of what happens spread so fast that people are more worried. But I also think looking at reviews and having access to them has, Become completely normalized, right?

Erin Marcus: That didn’t used to be a thing. I didn’t used to have, you know, I used to have to take you at your word and your yellow pages, add that it, when it said five stars, that somebody said that about you now,

Ross McDaniel: perhaps you could take them at their word then to perhaps there wasn’t as much competition, perhaps, I don’t know.

Ross McDaniel: Business was done differently. And I, I think to your point, I mean, a review has just become part of the, if there are no reviews, well, that’s just not a viable option for us to go. You know, purchase from or do business with. That’s a great point. I’m going to have to incorporate that in my we’ll talk,

Erin Marcus: we’ll wait and we’ll talk that through more on how you can.

Ross McDaniel: That’s right. The fourth the fourth ingredient. So we’ve talked about visibility. We’ve talked about competency. We’ve talked about social proof. The fourth would be referral. If. We have this growing burgeoning customer base. Well, we need to figure out a way to monetize it. And we’re not like actually asking anything more from our customers.

Ross McDaniel: We’re really just saying, Hey, when you talk about the excellent experience you had with us, here’s a clear channel to let them have that same experience. And that’s what we want to create is we want to create that clear, simple pathway that people can engage with your business via your, your customer’s issue you already have.

Ross McDaniel: And so we believe that if you have those four key ingredients, you’re going to crush it. You’re going to knock business out of the park, whether you’re the new guy that has been doing business forever, or you’re the first generation business owner or the fourth generation business owner, we’re going to be able to grow with those ingredients.

Erin Marcus: And one of the things that I love about the way that you talk about this is you’re talking about strategies. What you’re not saying is, here’s the one size fits all tactic.

Ross McDaniel: Oh, man.

Erin Marcus: And I think that subject matter experts, technical experts, are, because they don’t have the business acumen in the background, they’re susceptible to somebody selling them what I call an insta tactic.

Erin Marcus: Here, just do this one thing.

Ross McDaniel: I’ve actually heard you use that, that term. I know the way that I phrase it, insta

Erin Marcus: tactic in the way that a friend of mine loves that. I see this. He laughs at me because he can’t remember it is one size fits all soon to be obsolete. Insta tactics. Oh,

Ross McDaniel: there it is. I think that’s the phrase I heard on the podcast.

Ross McDaniel: Yeah,

Erin Marcus: that’s what it is. So I love that you’re helping these folks from a strategy mentality. And not just an insta tactic here. Just do this one thing.

Ross McDaniel: Well, so I’m not I’m not hypothesizing that Google or Facebook or anything else is going away anytime soon. Right. We’re, we love those. Those are our number two, but if they did like this, This formula is ubiquitous.

Ross McDaniel: I mean, it’s the same principles that enterprise level clients have been using. Enterprise level businesses have been using for the last 50 years, and I think they’ll be using it for the next hundred. I mean, these are the way, this is the way that we build relationships with people and the way that business is done.

Ross McDaniel: And so if we can plug and play tactics as they relate to whatever culture today is, is using to, to engage. Well, we’re going to have have something good.

Erin Marcus: Yeah, totally on board with this. So I have to ask you the question, you know, I give you a hard time about this. Only because I have another associate who has walked the path.

Erin Marcus: So many people really are, they’re like, there’s this whole thing out there of multiple streams of income, multiple streams of income. I don’t know if that played into your decision or not. Explain to me how, explain to our listeners how, because I don’t think you’re an anomaly on this. I don’t think, you know, I think I’m the anomaly not doing it.

Erin Marcus: I think, I don’t think you’re the anomaly on it. But I, when I just want to hear more about You have this business, you have three children, let’s open a coffee shop, because you what, had so much time on your hands that you

Ross McDaniel: didn’t know what to do. So, right. You sound like some of the conversations I’ve had with my wife as well.

Ross McDaniel: She, I, she would have no qualms with me saying that. Yeah, it’s, it’s definitely one of those things that. I don’t know if there’s ever a world where it’s not biting off more than you can chew. In any business, isn’t

Erin Marcus: it? Well, not

Ross McDaniel: right now. I think later it will be. Yeah.

Erin Marcus: You can look back on it and laugh.

Ross McDaniel: 20 years. That’s going to be, man, that was so much fun.

Erin Marcus: Remember we used to work 30 hours a day when there’s only

Ross McDaniel: 24 hours in the day. That’s exactly right. No, I mean, that’s a great question. I never fancied myself an entrepreneur and somehow or another kept falling into this. And I believe not, I don’t believe entrepreneurship is a calling.

Ross McDaniel: I believe that entrepreneurship has been a vehicle to accomplish my calling. And we believe as a family and the values of authenticity and fostering great relationships and and growth through those relationships. And, and so far fence post has been an incredible way to do that. With people in our community and in the community abroad across really the nation and in some instances, instances, the world, but we were beginning to look at, well, how can we do that more intimately here in our own neighborhood?

Ross McDaniel: And we’ve always loved coffee. It really skyrocketed during the pandemic. I started doing pour overs, getting into the wash processes and things like that. Yeah. Like it did for everybody. And next thing, you know, we got a couple of partners who like, man, they are born and bred entrepreneurs and it catches like wildfire.

Ross McDaniel: And they, they also live in our neighborhood. And we saw an opportunity to bring a really bright spot to an otherwise not, not so bright part of our town. And we’re proud of this town, a part of town. We’re proud of where we live and we’re proud of our neighbors. And we want our kids to see that bright and our kids to, you know, To experience some of these values as well.

Ross McDaniel: And so we saw an opportunity to do those things and Trellis was wrought out of that. Today we’re employing 23 plus people. Yeah. I’ve up to the last week, I think I counted like 50 neighbors have walked to our shop and we’re getting to play out some of the growth principles that we’ve, we’ve talked about here on this podcast.

Ross McDaniel: So yeah, long winded answer.

Erin Marcus: No, I love it. And I also, one of the things that I love is. I don’t think you can underestimate this was a surprise to me my last business. I had 15 people on my team.

Ross McDaniel: Oh, wow.

Erin Marcus: And I don’t I never expected it was kind of a surprise for me. The feeling like the weight of responsibility, but also the amazing feeling you get when you can help somebody get an income.

Ross McDaniel: Yeah.

Erin Marcus: Employ somebody.

Ross McDaniel: Yeah. Yeah, that so Vince post is It’s me and six contractors, right? And I will pay my contractors more. I promise. But they are, they’re integrated part of the teams, but they’re also not relying on fence post as their number one sole income, right? And they, they have other avenues and I encourage them to have other avenues.

Ross McDaniel: And so transitioning over to this side, to your point where this is trellis is the only source of income for many of these, many of these folks, many, many of the folks is

Erin Marcus: a level Pressure.

Ross McDaniel: It is. It’s truly a level of pressure, but it’s also rewarding because coffee to them, to many is not just like a means to an end.

Ross McDaniel: It’s not just a job. I mean, all of them could go make more money doing other things. It is a pathway to a common vision and a common goal. And I think that’s the other half of that. Like we’re providing an income, but we’re also providing an avenue for people to go fulfill what their calling is. And it’s, it’s aligned with ours.

Ross McDaniel: And that’s, that’s huge to us.

Erin Marcus: I absolutely, I think I watch all the stories about the great resignation and the great reshuffle and everybody quitting jobs they hated. And part of me laughs because I didn’t need a title of a social. movement to quit every job I hated. I didn’t, I don’t understand that.

Erin Marcus: I don’t understand staying somewhere you’re miserable, whether it’s a job, a relationship, you know but being able to provide, you know, one of the things I say about my team members is I want to create an environment that allows them to have their entrepreneurial dream job within my brand and how it’s so exciting to create the antithesis of.

Erin Marcus: What we see on the news, you know, what you see on social media, what people are complaining about, because when they talk about having problems hiring, I’ve never had that.

Ross McDaniel: Huh. Why do you think that is?

Erin Marcus: Because I like the people who work with me and they, like, we make it work for them, right? It’s not, I’m not tied to this is how you have to do this and this is when you have to do this, but I think to your point, when you combine letting people live out the thing that makes them happy with whatever flexibility is possible.

Erin Marcus: Some jobs have more, some jobs have less. It’s just inherent in what the jobs are. You know, if you’re working at the coffee shop, you got to be there when it’s open. Like there are certain things, right? There are certain things. I mean, certain hard things about hard things, right? Somebody wrote

Ross McDaniel: a book on that.

Ross McDaniel: Yeah.

Erin Marcus: That’s just part of the thing, but how can we create something that works for you as an individual? And that’s what the, these generations want. I don’t think that’s a terrible thing to want.

Ross McDaniel: I don’t think it’s a terrible thing to want either. I also think that if we, as the business owners or the business leaders because I don’t think just owners have this responsibility.

Ross McDaniel: I think whoever’s in a position of leading others as this this responsibility, but we have to set the tone of this is what we’re aiming towards. This is our North star. And this is actually how this North star is defined. Our mission our vision and not in the fluffy traditional sense. Right, but actually, Hey, this is why we exist above all those other things.

Ross McDaniel: Here are the pillars of why we exist today. Do you align with those? And I will say that that’s been more compelling than any raises than any tips, than any, whatever for our staff has been, Hey, like we are aligned with what you guys are trying to do. And we want to stop saying you guys, we want to say us, we want to say we.

Ross McDaniel: Yeah. Because we’re with you. We are together in this. I love

Erin Marcus: that you’re from Georgia and you’re saying you guys, which is what I say instead of y’all. Oh

Ross McDaniel: man, I’ll say some y’all too, but you guys is, yeah. That’s

Erin Marcus: mine, you guys, you guys. You

Ross McDaniel: guys is my neutral, my neutral world.

Erin Marcus: Your country neutral from the Midwest.

Erin Marcus: No, I love it. I think that is where so many people fall short and go wrong. If you’re just giving lip service to your mission and there’s not Congruity between what you say you want and the way you’re acting. People pick up on it and they’re not tied to your mission.

Ross McDaniel: Yeah, and we want to be authentic.

Ross McDaniel: We haven’t done everything right, to be, to be frank, on the job site. I was going to ask

Erin Marcus: you, like, that’s always one of my questions is, how can we shorten other people’s learning curves by telling them everything we’ve done wrong and then they don’t have to do it? Like, when you say we haven’t done everything right, what are some pitfalls that we can help other people avoid?

Ross McDaniel: Man. It’s well, so on the fence post side, Hey, just go do it. If it’s a side hustle and it’s been, you know, consistent for five years, it’s probably time to just not make it a side hustle. Just keep going. Like, let’s go ahead and jump all in. That’s the big nugget from that. The other on the trellis side, I think it’s a lot.

Ross McDaniel: I think one thing is don’t be naive about if you’ve run one type of business, don’t be naive to think that you can just. Seamlessly jump in and, and run another type of business. There’s a steep learning curve and running a team of seven versus running a team of 21, running a team of knowledge based workers versus running a team of highly skilled operational people like that, that is very different and then dealing good heavens, like operating expenses being sky high, but revenue being sky high, right?

Ross McDaniel: Like it’s just total different. Different scales and different tactics and, and different things that you’re running. And so I think the naivety that and potentially some arrogance, right? Like if you are a successful business owner, you think, Hey, I can just go jump into this.

Erin Marcus: And that’s what I did.

Erin Marcus: That’s what I talk about coming out of corporate. Like I came out of corporate with, you know, ownership shares and bonuses and accolades and yay, Aaron. And you’re so great. I’m thinking I’m so great. So I believe them. I’m so great. This will be easy. And then what you realize is you are highly successful on a very narrow path that somebody else created.

Ross McDaniel: Very specific path. Yeah. Whether or not somebody else created it. Like, I mean, in my case, I created it and. I still was out of my element, right? Like it’s just, it’s a different element. It’s a different, it’s a different path. I think the second thing is get an advisory board. Any coffee shop owner, really any business owner that employs people or has partners, I think those are the two things.

Ross McDaniel: If you’ve got partners or you employ people, get an advisory board. You need people. Yeah, go ahead. Compare

Erin Marcus: and contrast for me, because. One of the reasons I have team members and not partners is I don’t want anyone to decide what I’m doing. I want people to help. I want people who want to do it. I listen.

Erin Marcus: I, I take their feedback, but at the end of the day, it’s my decision. And you are literally simultaneously running two different types of scenarios. One where at the end of the day, it’s your decision. And another where it’s.

Ross McDaniel: Yeah. Yeah. I mean, it’s complicated. I, I, I think that’s where the advisory board comes into play, particularly with the partner element.

Ross McDaniel: We’ve had times where we’ve had crossroads. Maybe a couple of us think this, a couple of us think that or one of us is like just being a real a hole. Right. You know. And this

Erin Marcus: friendship, you know, how do friendships survive that? That is, I would think it’s much harder than a marriage.

Ross McDaniel: Yeah, well, I think that’s the beauty of the advisory board is they get to be the bad guys, right?

Ross McDaniel: And so if you stack your advisory board with people that you all mutually agree have the license to speak into your partnership as an entity, and you give them the card that says, Hey, this is the trump card speak into this and they’re informed. Well, Then all of a sudden you, you don’t have to have that, that cultural friction in your partnership.

Ross McDaniel: And then if you stack them with people that know what they’re doing in the areas that you don’t, well, you’ve got just ready made consultants. Yeah. And

Erin Marcus: that’s, I think that’s a great idea. I’ve watched a lot of partnerships go nowhere and then I’ve lost, I’ve seen a lot of partnerships break up great friendships.

Erin Marcus: It sounds great. Until it becomes like the school group project where one person’s doing it. Everybody wants the grade, right?

Ross McDaniel: Yeah. And I think sometimes like, or at least, at least in our partnership, everybody’s been at one point or another, the guy that’s carrying all the weight and realizing similar to the marriage, right?

Ross McDaniel: And like, but It’s not always going to be 50, 50. And when it’s not, we’ve got to be willing to a, be the one that’s bearing the majority of the weight or be acknowledged that someone else is bearing it and pick up the slack the next time,

Erin Marcus: but they thank you. Right. Say, thank you. Let me know if I can help you.

Ross McDaniel: That’s right. That’s exactly right. So those are my, those are my, my

Erin Marcus: learnings. I love it. I love it. So what’s next for you?

Ross McDaniel: What’s next is to buckle down and keep blinders on and really develop trellis and really develop. Keep the blinders

Erin Marcus: on. I think that’s a really good point. Like, yeah,

Ross McDaniel: we’re not starting anything new

Erin Marcus: and it’s so easy.

Erin Marcus: This is one of the things I watch entrepreneurs, small business owners do over and over and over again, something’s working. So they stopped doing it to try something else because the way that one person explained it to me, and I tend to agree. A lot of entrepreneurs inherently feel like creators. We like creating things.

Erin Marcus: And so if something’s at the maintenance level, that’s not as, I don’t want to say as fun, but it’s not as engaging. Yeah, I

Ross McDaniel: would agree with that.

Erin Marcus: And so sometimes we tend to break our toys just so that we can build them and fix them.

Ross McDaniel: And I don’t want any broken toys. And that is one of the benefits of the partnership on the trailer side is, you know, if, if you If that’s happening, then you don’t you’ve got somebody saying you can’t do that anymore.

Ross McDaniel: I think that this year and really the next 18 months is a, is a unique opportunity for us to like, look back and say, Hey, we’ve started this thing. We’ve grown this thing. Let’s, let’s figure out how to balance life and let’s figure out how to invest deeply in some of the areas that are doing really well.

Ross McDaniel: And we can evaluate new stuff later. But right now we need to buckle down. We need to focus.

Erin Marcus: Absolutely love it. So if people want to learn more about all the things that you’re doing and how to get ahold of you and how you can help them, what is the best way for them to come find you?

Ross McDaniel: Yeah, the most simple way to interact with us on the fence post side is to go over to fencepost.

Ross McDaniel: co backslash assessment. Get an assessment from us. We do a nice little loom video. I say five minutes, like 10 minutes long and we just dig into to your business and we can actually see quite a lot. Online about what some of those ingredients are looking like as they play out online and we’ll let you know if there’s any low hanging fruit.

Ross McDaniel: So fencepost. co slash assessment, head on over there. And then on the trial side, check us out on Instagram. Trellis coffee bar would love to to have any feedback. And if you’re ever in Augusta, come see us

Erin Marcus: say if you’re passing through Augusta, I know a few things that happen there each year that you might want to.

Erin Marcus: Every April

Ross McDaniel: gets busy.

Erin Marcus: Awesome. Thank you so much for spending some time with me today, sharing your story, sharing your insights, your approach to all of it. I absolutely love it. Thank you.

Ross McDaniel: Thanks for having me on here and I appreciate it.