Category: Blog

Blog

Growing, Leveraging, and Scaling Your Business

The wrong strategy for growing your business wastes precious time and capital. Relying on trendy tactics and methods that you are not ready to use will leave you feeling stuck—spinning your wheels and questioning why you started this endeavor in the first place.

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How Do You Measure Success in Your Business?

I often advise business owners to watch a few episodes of Shark Tank and listen to the questions the sharks ask. They love a good story behind the business; you can see their emotional attachment to a compelling story. Still, the deal always comes down to the numbers, no matter how outstanding the entrepreneur might be.

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Business Outlook 2024

While we can’t control everything that happens, we can certainly control how we respond to it. As business owners, we can have more control over our reality than someone with a job. And regardless of what is going on, you have absolute control over what you create.

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Finding the Anchor Weighing Down Your Business

After you inventory those categories, the next step is to create an action plan for the parts holding you back. Know that scaling your business requires all of these departments pointed in the same direction, working with each other instead of against each other. That is why when one category lags, it is crucial to fix it so your business can move forward.

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Successful woman with the blog title: What If Growing a Successful Business Was Easy?
Blog

What If Growing a Successful Business Was Easy?

If you combine these two things, the idea that complexity happens without intentionally preventing it and the challenges of getting yourself out of the way for the growth you want as a business owner, this question of “What if it were easy?” can become a helpful planning tool, not just a moment of reflection.

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Image of a woman handing someone a business card, and the blog title Tips for Successful Referral Marketing In Your Business for the Conquer Your Business blog by Erin Marcus
Blog

Tips for Successful Referral Marketing In Your Business

Paint a detailed picture of the precise problems they face and how your business solves those issues. When people in your sphere come across someone fitting that description, you want your solution to jump to mind quickly. The more you can clarify and visualize this, the higher the quality of referrals you will receive.

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Blog header image with a successful woman and the blog title Scaling Up From Solopreneur: Tackling the Scary Work from Erin Marcus and Conquer Your Business
Blog

Scaling Up From Solopreneur: Tackling the Scary Work

This is the most challenging, scariest work. You can hire someone to help you with business plans, branding, websites, content creation, or sales expertise. And you can hire someone to help you with this mindset. But when it comes down to it, only you can do the mindset work, the self-reflection, and be willing to shed old labels that no longer serve you.

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Blog

Why Defining Your Niche is Crucial for Business Growth

Outlining your niche and client avatar to include who you do not serve is a win-win. It’s a win for your prospect to know that you are not the best fit for them, and even better if you can refer them to someone who is the best fit. It is a win for you because it will improve your life and help your business grow faster when you focus on exactly who you serve.

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Content Creation and the Importance of Connecting as a Human

Communicating with intent means you understand that all communication has only one goal: invite people to take one more step with you. You cannot jump the steps and go instantly from them having awareness that your business exists to pitching them to buy your widget. When you combine connecting as a human with communicating with intention, everything starts to come together.

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Blog

The Importance of Human Connection in Business

As we are nearing the end of 2023, we’re going deep into our plans for 2024. If you want to know what it will take to succeed as a leader in 2024 as a business owner in 2024. It will be those people who can figure out how to connect as a human first, on a larger, deeper scale.

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