If you are not creating your company’s brand intentionally, it is happening by default. Unfortunately, I see this far too frequently when I work with business owners. In this article we are going to discuss what makes up your business brand, how having a cohesive brand helps your business, and how to build an intentional brand of your own.
One of the things that I have learned, that I frequently share with my clients, is that you don’t grow your business to hire your team. It’s the other way around, you hire a team in order to grow your business. It’s a lot like coaching, you don’t go and make money to get the coach, you get the coach to make the money. You don’t grow your business to hire a team, you hire a team in order to grow your business.
Consistency is another thing that actually creates an in-demand brand. I am not talking about consistency in terms of what you do regularly, like consistently posting on social media. In this context I am talking about ensuring that all of the pieces of your brand are consistent so that the feeling you want to create with your brand is exhibited no matter how somebody is interacting with you.
There is a book by Goldsmith Marshall titled What Got You Here Won’t Get You There that has been going through my head lately. I have been thinking about this book recently because this same concept applies to business owners. When you relate it to growing and scaling your business, and reaching your next-level goals, you realize that this idea of adjusting and tweaking your behavior and strategies should be front of mind all the time.
When creating your client avatar, what are the psychographics involved with the people that you want to help? For example, one of the leading psychographics – or personality traits – of my clients is that they are driven. They want to create a scalable business, and they are not someone who is just trying to do a small side-project.
In today’s noisy marketplace, it is more important than ever to create brand messaging that breaks through that noise and attracts your ideal client. This does not just apply to your website or your emails, but everywhere that you are creating messaging – social media, presentations you are giving, one-on-one conversations with people.
Speak to your dream customers on a deeper level by creating more empathy in your messaging. Learn how empathetic marketing builds stronger relationships and brand loyalty with these insightful tips.
You’re an action-taker. That’s how you got to where you are now. You’re not afraid to take the steps needed to reach your goals. Today, I’m sharing some ways to go from just going through the motions of running your business to becoming the leader you need to be to cross the threshold.
What can you do to create multiple income streams that are actually profitable? Read on for 5 of my top sustainable recommendations for how you can diversify your income AND make more money.
Look, it’s not easy telling people no. You don’t want to come across as rude or inconsiderate. And you might think doing that extra task is no big deal. That they will really appreciate it. But, then it becomes another task. And another. Until you’re doing basically everything and anything under the sun when you didn’t sign up for that.
