Category: Business Strategy

Blog header image, Andrea Elibero seated and blog title How our COO Helped Our Rapid Business Growth
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How Our COO Helped Our Rapid Business Growth

For most of us, when we started our businesses, we were wearing all of the hats and doing all of the things. But as you grow and scale your business, the business owner is not supposed to know or do all of the processes. It’s not your job. The role of the business owner, and most entrepreneurs, is to create the strategy, the vision, and set the stage for the team. In order to grow, the business owner needs to lead the way.

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Blog header image with a woman holding a tablet device, and the title Introducing the Business Growth Profiler.
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Introducing the Business Growth Profiler

In my corporate job we used to say, “the problem is never the problem” which means that the problem you feel is not the problem you actually have. If the only thing that you are measuring in your business is revenue, you’re going to have a hard time breaking through, because most of the time the problem you feel is not the problem you have.

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Blog header image with a female business owner celebrating and the blog title: Creating Systems and Processes In Your Business
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Creating Systems and Processes In Business

Anything that happens in your business that is predictable and repeatable is a process. Whether you realize it or not, your business likely has processes in place already, even if you do not realize what they are. Whether it’s paying bills, posting your online content, preparing and sending a newsletter, invoicing clients, or doing the actual work that you do with clients, or any of the million other things you do in your business, you have a process for how that happens.

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Blog header image, with the title Are You Waiting to Be Successful in Your Business and a woman pondering her next steps, for Erin Marcus, Conquer Your Business blog post.
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Are You Waiting to Be Successful in Business?

Waiting means not doing something and coming up with extremely logical reasons for doing so. It is sneaky because we have ourselves convinced we’re doing the right thing by not taking the new action, compared to procrastination which we know is going to cause us problems Waiting is harmful to us and our businesses because when we wait to solve problems, we are just prolonging our suffering.

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Blog header image with a business woman at at a computer and the blog title What Guides Your Decisions as a Business Owner.
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What Guides Your Decisions as a Business Owner?

I believe that you need two guiding lights, or sources of inspiration, in your business. First, you need a really clear goal of what you want to achieve. Second, you need to have a strategy that gets you to that goal. When you have a clear goal plus a strategy to achieve that goal, it services as a litmus test for all of the decisions that you have to make in your business.

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Blog header image for blog titled Making Strategic Decisions For Your Business, with photo of two women having a business meeting.
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Making Strategic Decisions for Your Business

Who do you need to be, or what do you need to believe, in order to make yourself successful at these efforts and not succumb to the feelings that lie to you? How do you avoid the imposter syndrome and the scarcity mindset? Where are you tied to your process instead of wanting to provide solutions? And finally, where are you holding onto something so tightly that you are not seeing the opportunities in front of you, so that you are being held back instead of propelled forward?

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Blog header image, photo of a successful business woman and the blog title: Four Traits of a Successful Business Owner
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Four Traits of Successful Entrepreneurs

When it comes to actually putting your plan into place, the idea of who you need to be becomes just as important – if not more important – than what you need to do. Because, if you cannot actually implement the plan, it’s just a to-do list of things you wish you’d done. Fortunately, there are things that you can work on in order to develop the traits you need to create a thriving, successful business.

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Blog header image with a photo of a woman at a computer who appears to be thinking, and the blog title How to Improve Decision Making for your Business
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How to Improve Decision Making In Your Business

If being a business owner equals being the Chief Decision Maker, then your success is directly tied to your ability to both make and then act on those decisions. Fortunately, there are ways to improve decision making in your business so you are proactive instead of reactive and your decisions lead to successful growth.

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Blog Header Image for Conquer Your Business blog post Effective Market Positioning Strategy, two women pictured who are working on a business deal
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Effective Market Positioning Strategy

All of the pieces of your marketing must come together in a cohesive way that creates predictability for your ideal client so that their decision to work with you is less risky to them. Your overall brand should let people feel confident that their decision to work with you is the right, safe, good decision that they want it to be.

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Blog header image with a woman thinking through a decision, and the title Five Tips for Decision Making In Your Business
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Five Tips for Decision Making In Your Business

Inspired action, plus positive expectations, equals inevitable results. I tell myself this all the time. It’s written on post-it notes all over my house. So, be aware of how you feel physically and how you feel emotionally when you are making all of the decisions for your business. Are you making them out of inspiration? Or are you making decisions out of fear and scarcity? Because decision making out of fear and scarcity is what leads you astray.

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