It is not easy to call ourselves out on things we know will help us, but that we are actively avoiding doing. Fortunately, there are ways to break through the fears and the stories that we tell ourselves that stop us, so that we can do the things and take the steps that we know will make a huge difference.
People ask me all the time to share the differences that I see between clients who succeed and clients who have a harder time achieving their goals. They also ask me what it is that I do that keeps me moving forward as quickly as I do. And the answer is this: I do not sit back and wait for things to happen. I do what I need to do to make them happen.
The truth is, you don’t need to do more things to market your business or hire more people to do more things. You just need to do the right things.
The things you did when you first launched your business may no longer be working for you as you try to grow and scale your business. Not only will the tactics and activities that got you started not get you to your next level, but the mindset that got you started will not take you where you want to go.
If you are not creating your company’s brand intentionally, it is happening by default. Unfortunately, I see this far too frequently when I work with business owners. In this article we are going to discuss what makes up your business brand, how having a cohesive brand helps your business, and how to build an intentional brand of your own.
One of the things that I have learned, that I frequently share with my clients, is that you don’t grow your business to hire your team. It’s the other way around, you hire a team in order to grow your business. It’s a lot like coaching, you don’t go and make money to get the coach, you get the coach to make the money. You don’t grow your business to hire a team, you hire a team in order to grow your business.
There is a book by Goldsmith Marshall titled What Got You Here Won’t Get You There that has been going through my head lately. I have been thinking about this book recently because this same concept applies to business owners. When you relate it to growing and scaling your business, and reaching your next-level goals, you realize that this idea of adjusting and tweaking your behavior and strategies should be front of mind all the time.
When creating your client avatar, what are the psychographics involved with the people that you want to help? For example, one of the leading psychographics – or personality traits – of my clients is that they are driven. They want to create a scalable business, and they are not someone who is just trying to do a small side-project.
In today’s noisy marketplace, it is more important than ever to create brand messaging that breaks through that noise and attracts your ideal client. This does not just apply to your website or your emails, but everywhere that you are creating messaging – social media, presentations you are giving, one-on-one conversations with people.
You want higher conversions and more clients, right? You’re definitely not alone here. So many clients come to me with the question on how to draw in more of their clients.
