While most businesses understand the need for systems in areas like accounting or client fulfillment, having a client acquisition system is something that is often overlooked, even by my high-level seven-figure clients. However, client acquisition systems are essential for sustainable business growth.
Marketing consists of all of the things that you do to create awareness of your business. Sales is the mutually agreed upon conversation that you engage in when you discuss exchanging services for money.
That makes intentional lead generation the activities that move people from engaging with your marketing to having sales conversations about working with you. Without intentional lead generation, there is a gap in the client journey, and that gap unfortunately often results in a gap in a business’s cash flow.
